Wasoko Going the Last Mile for Informal Retailers
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Section: Discussion I was skeptical of the Wasoko project from the outset. But from the very first moment I saw the carts in action, I was sold. With their 4-inch thick wheels and tough polycarbonate plastic containers, Wasoko carts could easily withstand any weather condition. The only thing I had to worry about was that my friends wouldn’t take them, because they wouldn’t carry anything in them. As I watched them move around the city, my mind began to wander. But I quickly
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I joined Wasoko a year ago, as the new Director, and I was amazed to see how much I would change my mind about everything. At the time, Wasoko was in the grip of the Nigerian economy, and the economy was suffering due to its dependence on FX, especially on imports. Because of this, the company started selling goods to customers through mobile phones, using the USSD gateway service. However, I was surprised to hear from my team and colleagues that there was little or no inventory management in the company. This was
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Wasoko, the last mile delivery startup based in Lagos, Nigeria, has been doing really well in the market so far. Its CEO and co-founder, Tony Ojobo, has described the company as the Nigerian version of Amazon and Uber, and for good reason. The company has been gaining huge attention, and customers are raving about its service. I remember when I was at the launch of the app, I was one of the first customers to sign up, and it was amazing. The app, which was a game-changer
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Case Study: Wasoko, a new e-commerce platform, offers affordable, online marketplaces for informal retailers. The company has emerged as the first player in the growing e-commerce space, which has seen several investments, both domestic and international, in recent times. In its first year of operations, Wasoko raised $7.2 million in funding from domestic and foreign investors, including GV, Accel, SAIF Partners and other angel investors. The company has now raised $15 million from
Marketing Plan
Wasoko was founded in 2019 with a clear vision to provide a simple and fast way for informal retailers to become online businesses. The team’s passion for helping small entrepreneurs make a difference has driven them to build a platform where these retailers can connect with one another, get help and advice, and build their online presence. To achieve this, Wasoko has several features: 1. No Credit Check: There’s no credit check required to join the platform, which means that even merchants with no
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I have always believed in the power of the human mind to change the world. I had a great opportunity to meet Dr. have a peek here Oluwafemi Olarewaju in Lagos this month when he took me to meet the top executives of the country’s largest social e-commerce platform, Wasoko.com. What struck me most about the conversation was the passion and commitment exhibited by the company’s co-founders as they talked of their vision for the future of the retail space. I had always seen informal retailers as a last
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“In the last three years, we have moved from a sole proprietorship to a registered company with a full-fledged marketing and operations team. Our growth has been remarkable; from 100 active dealers in October 2014 to 1,000 dealers in July 2017. Ironically, our last mall was a big deal for us, but it was too many to handle. We were running out of space and cash, yet still the volume was increasing.” Now the
PESTEL Analysis
Informal retailing is an area of business that faces a unique set of challenges, but that doesn’t stop it from being vital. The sector is characterized by the fact that retailers work in the streets, or in public spaces, such as markets or markets. They offer products at a lower cost but still have to compete with brick-and-mortar stores, which often offer more products and higher prices. Here are the challenges the sector faces: 1. The market is constantly growing – Informal retailers often