Securenet Inc Series A Round Case Study Help

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Securenet Inc Series A Round Case Help

In 1959, Rocky, during his tour to the United States explored more opportunities in the United States of America as compared to Japan. After investing a period of three years, he had much better analysis of the restaurant market of the United States.

Therefore, in 1963, Rocky opened his first system to make an effort to use what he had learned in the West Side with his preliminary savings of about $10,000 obtained $20,000. This was repaid within a duration of six months. In 1964, opening a simple unit with 40-seat in the midtown Manhattan, Securenet Inc Series A Round Case Study Solution grew to fifteen units chain through the country and a net worth of about $12 Million.

By 1972, it was actually a steakhouse with variation through the method food was prepared in front of clients especially by the Japnense chefs and the decoration of the unit was realistically detailed like the Japanese nation. Among fifteen units of Securenet Inc Series A Round Case Study Solution, nine of them were at company-owned areas and 5 were franchised.

Problem Statement:

Securenet Inc Series A Round Case Study Analysis had been quite various and is tough to intimate, but the thing it lacked included the high expense of the products which was due to the use of products from the Home of Japan and the involvement of total personnel of native Japanese in the store. The service were time-consuming thus lack quick service responses with a long time of queuing.

Operations in the organizational success:

Dining space:

Usually, the regular dining establishment requires 30 percent of the overall area of the dining establishment as your house back. While, Securenet Inc Series A Round Case Study Analysis contained only 22 percent of the overall system area as your house back which includes office, dressing rooms of employees, dry and refrigerated storage and areas of preparation. This was a significant boost in the flooring area percentage dedicated to dining space to be efficient.

Hibachi table arrangement:

The elimination of traditional cooking area requirement with the plan of hibachi design gave Securenet Inc Series A Round Case Study Analysis an uncommon attentive service quantity and kept the expense of labor at the gross sales of about 10 to 12 percent. This was dependent if the unit was at complete volume.

Reduction in menu:

Through reduction in the menu to just 3 simple entrées of Middle America that included Shrimp, Chicken and Steak. There had been considerable storage of food and virtually no food waste. This had cut the costs of food by 30 to 35 percent of the sales of food depending upon the meat cost.

Historical Authenticity:

The decorative lights, artifacts, beams, ceilings and walls of Securenet Inc Series A Round Case Study Solution were all from Japan. The material of building was collected from old homes which were disassembled in a mindful way and delivered in pieces to the U.S. where reassembling was done by among his father's two crews of carpenters of Japan.

Site Selection:

Due to the lunchtime business importance, one standard concept of Securenet Inc Series A Round Case Study Solution was its choice of website i.e. high traffic. Rent was normally at 5 to 7 percent of sales for the location of about 5000-- 6000 square foot for the area of floor. Much of the systems of Securenet Inc Series A Round Case Study Analysis were located in business districts with a simple access to the areas of residency.

Advertising Policy:

One of the essential element in the success of Securenet Inc Series A Round Case Study Solution was its significant financial investment in public relations and innovative marketing. The investment of organization of about 8 to 10 percent of its gross sales in order to be approachable to public. Securenet Inc Series A Round Case Study Analysis used entirely different technique for ad.

Training:

The chefs of Securenet Inc Series A Round Case Study Solution were a terrific crucial to its success as all the chefs were extremely trained. All the chefs were accredited, native Japanese speakers, single and young significance that they had actually completed their official apprenticeship of three-years. They were then provided with a course of three to six months in duration in the English language about the manners of American style and the Securenet Inc Series A Round Case Study Analysis cooking style which was mainly showmanship in Japan.

The chefs were required to the U.S. under the agreement of a trade treaty. Training chefs was a continued process in the United States. There was a taking a trip chef responsible for periodical evaluation of each system and associated with the new systems opening. The chefs were not normally worried about resignation of their task due to the reason which included the possibility to rise in the Securenet Inc Series A Round Case Study Analysis operation of America in comparison to the rigid hierarchy on the basis of education, age and class they may experience in Japan.Similarly, other element consisted of the Securenet Inc Series A Round Case Study Help's paternal mindset which took forward all the staff members.

As a result, personnel turnover in the United States was quite low, however, lots of ultimately gone back to Japan. For full gratitude of success of Securenet Inc Series A Round Case Study Solution, the uncommon mix of paternalism of Japan in the setting of America had appreciated.

Imitation:

The restaurants of Securenet Inc Series A Round Case Study Help adopted accurate and well-defined methods during the selection of websites and chefs training which helped the organization in lowering the average time of dinner turnover and the distinct mix of paternalism of Japan in the setting of United States of America that made it tough for other companies to intimate.

Winning Strategy:

Effective Training:

Securenet Inc Series A Round Case Study Help invested heavily on the programs of training for the chefs:

• Training of formal apprenticeship for a period of three years with accreditation in the cooking design of Securenet Inc Series A Round Case Study Solution.
• Three to 6 months course when it comes to the American manners teaching and training in English language.
• Use of training program as a continuous process to be followed.

Employee Satisfaction:

Complete satisfaction of staff members as the ecosystem for support available for every employee:
• Complete satisfaction of workers increases development opportunities of efficiencies of both workers and organization.
• Paternal attitude-- acted as the key to the bonding on basis of culture with reliable management.
• Supplying workers with handsome salaries and rewards such as plans of reward.
• Supplying staff members with intangible advantages like security of task and employees' wellness.
• Pride of workers serves as the essential consider the inspiration of workers.

Effective and Aggressive Marketing:

Financial investment of Securenet Inc Series A Round Case Study Solution at significant level in the maintenance of public relations and advancement of ad:

• Investment of about 8 to 10 percent in advertising from the gross sales.
• Organization lead in regards to its unusual strategy of advertising.
• Ad was extraordinary, modern, off the wall visuals in the advertisement.
• Securenet Inc Series A Round Case Study Analysis considerably preserved its policy word of mouth in a constant manner.

Customer Satisfaction:

Research of market to assess the potential consumers and their span:

• Quality of food drive the clients' satisfaction the most i.e. use of food of prime grade.
• The key motorists acted as the factors of consumers' satisfaction was mainly atmosphere and service.

Problem Analysis:

Franchise

• Financiers of the business were not experienced in regard to grow the restaurant organisation.
• Absence of awareness about the culture of Japan and cooking design of Securenet Inc Series A Round Case Study Help.
Financiers do not have control in terms of management of operations.

Expansion

• Funds-- hesitation to get loans from organizations of finance such as banks.
• Organization faced inadequacy in the extra qualified staff.
Productivity is considered excellent however is restricted with availability of only 2 carpenters.

Operation

• Providers of the organization were time-consuming as there were no alternatives of quick service.
• The expense of advertisement was quite high and particular focus of organization towards food.
• The services variation was restricted to the main United States grocery store.
• The menu of the company lacks variety of food as the menu was restricted.

Improvements:

Expansion

• For the expansion of company, there is a requirement to check out possible areas such as suburb locations.
• Joint endeavors are considered more accountable in comparison to franchise such as with the chain of global hotel.
• Securenet Inc Series A Round Case Study Solution can considerably take funds from the organizations of finance as cash flows was not a matter of issue.
• Expansion of business in the global market like market of South East Asia with anattention of middle to upper class division.

Development of brand names with differing value proposal like Securenet Inc Series A Round Case Study Solution signature, Securenet Inc Series A Round Case Study Analysis and Securenet Inc Series A Round Case Study Analysis Oriental Express.

Cost

• Through the expansion of business in the suburban area locations, there will be reduction in the site cost.
• Lowering of extra cost of ad.
• Usage of local material in the advancement of constructing to provide it a shape of architecture of Japan.
• Usage of locally readily available workforce for the work of woodworking.
• Purchase of decor material wholesale amount to get more affordable rates of the products.
Building of workshops in developing nation such as Indonesia or Thailand for production of decor craft of Japan as new company line.

Operation

• Introduce operations with quick services in order to cater the department of youths.
• Securenet Inc Series A Round Case Study Analysis can take up add-on company in order to offer conventional things of Japan in a committed restaurant locations.
• Bring variation in the menu such as addition of sushi-on-the-go, udon, robatayaki.
• Intro of appealing plans for old people and females.
• Intro of complimentary card of subscription to use plan of special offer to its loyal customers.
Building of regional center for training particularly to train regional staff.




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