Great Harvest Bread Company Leveraging The Supply Chain For Competitive Advantage Case Study Help

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Great Harvest Bread Company Leveraging The Supply Chain For Competitive Advantage Case Solution

In 1959, Rocky, throughout his tour to the United States explored more chances in the United States of America as compared to Japan. After investing a duration of 3 years, he had better analysis of the restaurant market of the United States.

For that reason, in 1963, Rocky opened his very first unit to make an effort to use what he had discovered in the West Side with his preliminary savings of about $10,000 obtained $20,000. This was paid back within a period of 6 months. In 1964, opening a modest system with 40-seat in the midtown Manhattan, Great Harvest Bread Company Leveraging The Supply Chain For Competitive Advantage Case Study Help grew to fifteen units chain through the nation and a net worth of about $12 Million.

By 1972, it was really a steakhouse with variation through the way food was cooked in front of consumers especially by the Japnense chefs and the design of the system was reasonably detailed like the Japanese nation. Amongst fifteen systems of Great Harvest Bread Company Leveraging The Supply Chain For Competitive Advantage Case Study Analysis, 9 of them were at company-owned areas and five were franchised.

Problem Statement:

Great Harvest Bread Company Leveraging The Supply Chain For Competitive Advantage Case Study Solution had actually been rather various and is difficult to intimate, however the thing it did not have involved the high expense of the products which was due to the use of products from the Home of Japan and the involvement of complete staff of native Japanese in the shop. Likewise, the service were time-consuming therefore lack fast service reactions with a very long time of queuing.

Operations in the organizational success:

Dining space:

Typically, the normal restaurant needs 30 percent of the total area of the restaurant as the house back. While, Great Harvest Bread Company Leveraging The Supply Chain For Competitive Advantage Case Study Solution contained only 22 percent of the overall unit area as your home back that includes office space, dressing spaces of employees, dry and cooled storage and areas of preparation. This was a considerable boost in the flooring location percentage devoted to dining area to be productive.

Hibachi table arrangement:

The elimination of conventional kitchen area requirement with the plan of hibachi style provided Great Harvest Bread Company Leveraging The Supply Chain For Competitive Advantage Case Study Solution an unusual mindful service quantity and kept the cost of labor at the gross sales of about 10 to 12 percent. This was dependent if the unit was at complete volume.

Reduction in menu:

Through decrease in the menu to only 3 basic entrées of Middle America which included Shrimp, Chicken and Steak. There had actually been considerable storage of food and virtually no food waste. This had cut the costs of food by 30 to 35 percent of the sales of food depending upon the meat cost.

Historical Authenticity:

The ornamental lights, artifacts, beams, ceilings and walls of Great Harvest Bread Company Leveraging The Supply Chain For Competitive Advantage Case Study Solution were all from Japan. The product of building was collected from old homes which were taken apart in a careful way and delivered in pieces to the U.S. where reassembling was done by one of his father's 2 teams of carpenters of Japan.

Site Selection:

Due to the lunchtime service importance, one basic concept of Great Harvest Bread Company Leveraging The Supply Chain For Competitive Advantage Case Study Help was its choice of website i.e. high traffic. Lease was usually at 5 to 7 percent of sales for the location of about 5000-- 6000 square foot for the area of flooring. A number of the systems of Great Harvest Bread Company Leveraging The Supply Chain For Competitive Advantage Case Study Solution were located in the business districts with an easy access to the areas of residency.

Advertising Policy:

One of the important factor in the success of Great Harvest Bread Company Leveraging The Supply Chain For Competitive Advantage Case Study Help was its substantial financial investment in public relations and imaginative advertising. The financial investment of company of about 8 to 10 percent of its gross sales in order to be friendly to public. Great Harvest Bread Company Leveraging The Supply Chain For Competitive Advantage Case Study Help utilized totally various approach for ad.

Training:

The chefs of Great Harvest Bread Company Leveraging The Supply Chain For Competitive Advantage Case Study Analysis were a terrific essential to its success as all the chefs were highly trained. All the chefs were certified, native Japanese speakers, single and young significance that they had completed their official apprenticeship of three-years. They were then offered with a course of three to 6 months in period in the English language about the manners of American design and the Great Harvest Bread Company Leveraging The Supply Chain For Competitive Advantage Case Study Solution cooking style which was mainly showmanship in Japan.

The chefs were required to the U.S. under the contract of a trade treaty. Training chefs was an ongoing procedure in the United States. There was a travelling chef accountable for periodical assessment of each unit and involved in the new systems opening. The chefs were not generally interested in resignation of their task due to the reason which included the possibility to rise in the Great Harvest Bread Company Leveraging The Supply Chain For Competitive Advantage Case Study Analysis operation of America in comparison to the rigid hierarchy on the basis of education, age and class they may experience in Japan.Similarly, other element included the Great Harvest Bread Company Leveraging The Supply Chain For Competitive Advantage Case Study Help's paternal attitude which took forward all the staff members.

As a result, personnel turnover in the United States was rather low, however, numerous eventually returned to Japan. For full appreciation of success of Great Harvest Bread Company Leveraging The Supply Chain For Competitive Advantage Case Study Solution, the unusual combination of paternalism of Japan in the setting of America had actually appreciated.

Imitation:

The restaurants of Great Harvest Bread Company Leveraging The Supply Chain For Competitive Advantage Case Study Analysis adopted precise and distinct techniques throughout the selection of sites and chefs training which helped the company in minimizing the average time of dinner turnover and the unique combination of paternalism of Japan in the setting of United States of America that made it difficult for other organizations to intimate.

Winning Strategy:

Effective Training:

Great Harvest Bread Company Leveraging The Supply Chain For Competitive Advantage Case Study Solution invested greatly on the programs of training for the chefs:

• Training of formal apprenticeship for a period of three years with accreditation in the cooking style of Great Harvest Bread Company Leveraging The Supply Chain For Competitive Advantage Case Study Analysis.
• Three to 6 months course when it comes to the American manners teaching and training in English language.
• Use of training program as a constant process to be followed.

Employee Satisfaction:

Fulfillment of workers as the environment for assistance readily available for every single employee:
• Complete satisfaction of staff members increases development possibilities of efficiencies of both employees and company.
• Paternal mindset-- acted as the key to the bonding on basis of culture with effective management.
• Supplying staff members with handsome incomes and rewards such as plans of bonus.
• Supplying workers with intangible advantages like security of task and staff members' well-being.
• Pride of staff members works as the essential factor in the inspiration of staff members.

Effective and Aggressive Marketing:

Investment of Great Harvest Bread Company Leveraging The Supply Chain For Competitive Advantage Case Study Solution at substantial level in the upkeep of public relations and development of advertisement:

• Financial investment of about 8 to 10 percent in advertising from the gross sales.
• Company lead in terms of its unusual method of advertising.
• Ad was exceptional, modern, off the wall visuals in the ad.
• Great Harvest Bread Company Leveraging The Supply Chain For Competitive Advantage Case Study Help substantially kept its policy word of mouth in a consistent way.

Customer Satisfaction:

Research study of market to evaluate the possible consumers and their expectancy:

• Quality of food drive the customers' fulfillment the most i.e. usage of food of prime grade.
• The crucial chauffeurs acted as the factors of customers' satisfaction was primarily environment and service.

Problem Analysis:

Franchise

• Investors of the business were not experienced in regard to grow the dining establishment company.
• Lack of awareness about the culture of Japan and cooking style of Great Harvest Bread Company Leveraging The Supply Chain For Competitive Advantage Case Study Solution.
Investors do not have control in terms of management of operations.

Expansion

• Funds-- unwillingness to get loans from institutions of financing such as banks.
• Organization faced insufficiency in the extra skilled staff.
Performance is thought about excellent however is limited with schedule of only 2 carpenters.

Operation

• Solutions of the organization were time-consuming as there were no options of quick service.
• The expense of advertisement was quite high and specific focus of organization towards food.
• The services variation was limited to the main United States food market.
• The menu of the organization lacks range of food as the menu was restricted.

Improvements:

Expansion

• For the growth of company, there is a requirement to explore possible regions such as suburb locations.
• Joint endeavors are thought about more accountable in comparison to franchise such as with the chain of global hotel.
• Great Harvest Bread Company Leveraging The Supply Chain For Competitive Advantage Case Study Help can substantially take funds from the institutions of financing as capital was not a matter of issue.
• Expansion of business in the global market like market of South East Asia with anattention of middle to upper class division.

Development of brands with differing worth proposal like Great Harvest Bread Company Leveraging The Supply Chain For Competitive Advantage Case Study Help signature, Great Harvest Bread Company Leveraging The Supply Chain For Competitive Advantage Case Study Solution and Great Harvest Bread Company Leveraging The Supply Chain For Competitive Advantage Case Study Analysis Asian Express.

Cost

• Through the growth of business in the suburban area areas, there will be reduction in the website cost.
• Cutting down of extra expense of advertisement.
• Usage of regional material in the advancement of constructing to offer it a shape of architecture of Japan.
• Use of locally available manpower for the work of carpentry.
• Purchase of decoration material in bulk total up to get more affordable rates of the items.
Structure of workshops in developing nation such as Indonesia or Thailand for production of decor craft of Japan as new service line.

Operation

• Introduce operations with fast services in order to cater the division of young people.
• Great Harvest Bread Company Leveraging The Supply Chain For Competitive Advantage Case Study Help can take up add-on organisation in order to offer conventional things of Japan in a devoted dining establishment areas.
• Bring variation in the menu such as addition of sushi-on-the-go, udon, robatayaki.
• Intro of appealing plans for old people and females.
• Intro of complimentary card of membership to provide plan of special offer to its devoted consumers.
Structure of local center for training particularly to train regional personnel.




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