Great Harvest Bread Company Leveraging The Supply Chain For Competitive Advantage Case Study Analysis

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Great Harvest Bread Company Leveraging The Supply Chain For Competitive Advantage Case Analysis

In 1959, Rocky, during his tour to the United States checked out more opportunities in the United States of America as compared to Japan. After investing a duration of 3 years, he had much better analysis of the dining establishment market of the United States.

Therefore, in 1963, Rocky opened his first system to make an effort to apply what he had discovered in the West Side with his preliminary savings of about $10,000 borrowed $20,000. This was paid back within a duration of six months. In 1964, opening a modest system with 40-seat in the midtown Manhattan, Great Harvest Bread Company Leveraging The Supply Chain For Competitive Advantage Case Study Solution grew to fifteen systems chain through the country and a net worth of about $12 Million.

By 1972, it was actually a steakhouse with variation through the way food was cooked in front of consumers especially by the Japnense chefs and the decor of the unit was realistically detailed like the Japanese country. Among fifteen units of Great Harvest Bread Company Leveraging The Supply Chain For Competitive Advantage Case Study Help, nine of them were at company-owned places and 5 were franchised.

Problem Statement:

However, Great Harvest Bread Company Leveraging The Supply Chain For Competitive Advantage Case Study Analysis had actually been rather various and is challenging to intimate, but the important things it lacked involved the high expense of the items which was because of using materials from your home of Japan and the participation of complete staff of native Japanese in the shop. Likewise, the service were time-consuming hence lack quick service actions with a long period of time of queuing.

Operations in the organizational success:

Dining space:

Normally, the normal restaurant needs 30 percent of the overall space of the restaurant as your home back. While, Great Harvest Bread Company Leveraging The Supply Chain For Competitive Advantage Case Study Analysis included only 22 percent of the overall system area as the house back that includes office, dressing rooms of staff members, dry and refrigerated storage and areas of preparation. This was a considerable boost in the flooring area proportion dedicated to dining area to be efficient.

Hibachi table arrangement:

The elimination of conventional kitchen requirement with the plan of hibachi design offered Great Harvest Bread Company Leveraging The Supply Chain For Competitive Advantage Case Study Analysis an uncommon attentive service quantity and kept the cost of labor at the gross sales of about 10 to 12 percent. This relied if the system was at full volume.

Reduction in menu:

Through reduction in the menu to just 3 simple entrées of Middle America which included Shrimp, Chicken and Steak. There had been considerable storage of food and virtually no food waste. This had cut the costs of food by 30 to 35 percent of the sales of food depending on the meat cost.

Historical Authenticity:

The ornamental lights, artifacts, beams, ceilings and walls of Great Harvest Bread Company Leveraging The Supply Chain For Competitive Advantage Case Study Analysis were all from Japan. The product of building was collected from old houses which were taken apart in a careful manner and delivered in pieces to the U.S. where reassembling was done by among his father's two teams of carpenters of Japan.

Site Selection:

Due to the lunch break service significance, one fundamental concept of Great Harvest Bread Company Leveraging The Supply Chain For Competitive Advantage Case Study Analysis was its choice of site i.e. high traffic. Lease was usually at 5 to 7 percent of sales for the area of about 5000-- 6000 square foot for the space of flooring. A lot of the units of Great Harvest Bread Company Leveraging The Supply Chain For Competitive Advantage Case Study Solution were located in the business districts with an easy access to the locations of residency.

Advertising Policy:

Among the essential factor in the success of Great Harvest Bread Company Leveraging The Supply Chain For Competitive Advantage Case Study Help was its considerable financial investment in public relations and innovative advertising. The investment of organization of about 8 to 10 percent of its gross sales in order to be approachable to public. Great Harvest Bread Company Leveraging The Supply Chain For Competitive Advantage Case Study Analysis used entirely different technique for ad. As they had visual products to offer. For that reason, it used exceptional visuals in its ad. The complimentary copy was modern however often off-the-wall. This was on the basis of marketing research to be familiar with their potential customers.

Training:

The chefs of Great Harvest Bread Company Leveraging The Supply Chain For Competitive Advantage Case Study Analysis were a fantastic essential to its success as all the chefs were extremely trained. All the chefs were certified, native Japanese speakers, single and young significance that they had actually completed their official apprenticeship of three-years. They were then provided with a course of three to 6 months in period in the English language about the manners of American style and the Great Harvest Bread Company Leveraging The Supply Chain For Competitive Advantage Case Study Analysis cooking style which was mainly showmanship in Japan.

Training chefs was an ongoing process in the United States. The chefs were not generally concerned with resignation of their task due to the factor which included the possibility to increase in the Great Harvest Bread Company Leveraging The Supply Chain For Competitive Advantage Case Study Analysis operation of America in comparison to the stiff hierarchy on the basis of education, age and class they might experience in Japan.Similarly, other factor consisted of the Great Harvest Bread Company Leveraging The Supply Chain For Competitive Advantage Case Study Solution's paternal attitude which took forward all the workers.

As a result, personnel turnover in the United States was quite low, nevertheless, lots of ultimately returned to Japan. For complete appreciation of success of Great Harvest Bread Company Leveraging The Supply Chain For Competitive Advantage Case Study Help, the uncommon mix of paternalism of Japan in the setting of America had valued.

Imitation:

The restaurants of Great Harvest Bread Company Leveraging The Supply Chain For Competitive Advantage Case Study Help embraced accurate and distinct approaches during the choice of websites and chefs training which helped the organization in reducing the average time of dinner turnover and the distinct mix of paternalism of Japan in the setting of United States of America that made it hard for other organizations to intimate.

Winning Strategy:

Effective Training:

Great Harvest Bread Company Leveraging The Supply Chain For Competitive Advantage Case Study Analysis invested greatly on the programs of training for the chefs:

• Training of official apprenticeship for a duration of three years with certification in the cooking design of Great Harvest Bread Company Leveraging The Supply Chain For Competitive Advantage Case Study Help.
• 3 to 6 months course when it comes to the American manners teaching and training in English language.
• Use of training program as a continuous procedure to be followed.

Employee Satisfaction:

Complete satisfaction of employees as the community for support available for each worker:
• Satisfaction of staff members increases growth possibilities of performances of both workers and company.
• Paternal attitude-- served as the secret to the bonding on basis of culture with efficient management.
• Offering staff members with handsome earnings and incentives such as strategies of bonus.
• Providing employees with intangible benefits like security of job and employees' well-being.
• Pride of employees acts as the essential consider the inspiration of staff members.

Effective and Aggressive Marketing:

Investment of Great Harvest Bread Company Leveraging The Supply Chain For Competitive Advantage Case Study Help at considerable level in the upkeep of public relations and advancement of advertisement:

• Investment of about 8 to 10 percent in advertising from the gross sales.
• Organization lead in terms of its unusual method of marketing.
• Ad was extraordinary, contemporary, off the wall visuals in the advertisement.
• Great Harvest Bread Company Leveraging The Supply Chain For Competitive Advantage Case Study Analysis substantially kept its policy word of mouth in a constant manner.

Customer Satisfaction:

Research of market to evaluate the potential consumers and their span:

• Quality of food drive the consumers' fulfillment the most i.e. use of food of prime grade.
• The crucial drivers worked as the factors of consumers' satisfaction was mainly atmosphere and service.

Problem Analysis:

Franchise

• Financiers of the business were not experienced in regard to grow the dining establishment business.
• Absence of awareness about the culture of Japan and cooking design of Great Harvest Bread Company Leveraging The Supply Chain For Competitive Advantage Case Study Solution.
Financiers lack control in terms of management of operations.

Expansion

• Funds-- hesitation to get loans from institutions of finance such as banks.
• Company faced insufficiency in the extra skilled staff.
Efficiency is considered excellent but is restricted with accessibility of only 2 carpenters.

Operation

• Providers of the company were lengthy as there were no choices of quick service.
• The cost of advertisement was quite high and specific focus of company towards food.
• The services variation was limited to the primary United States food market.
• The menu of the company lacks range of food as the menu was limited.

Improvements:

Expansion

• For the expansion of business, there is a requirement to explore possible regions such as suburb areas.
• Joint ventures are thought about more liable in contrast to franchise such as with the chain of worldwide hotel.
• Great Harvest Bread Company Leveraging The Supply Chain For Competitive Advantage Case Study Solution can significantly take funds from the institutions of financing as capital was not a matter of issue.
• Growth of service in the worldwide market like market of South East Asia with anattention of middle to upper class division.

Development of brands with varying worth proposition like Great Harvest Bread Company Leveraging The Supply Chain For Competitive Advantage Case Study Solution signature, Great Harvest Bread Company Leveraging The Supply Chain For Competitive Advantage Case Study Help and Great Harvest Bread Company Leveraging The Supply Chain For Competitive Advantage Case Study Solution Oriental Express.

Cost

• Through the growth of organisation in the residential area areas, there will be decrease in the site cost.
• Cutting down of additional cost of advertisement.
• Usage of local material in the advancement of developing to provide it a shape of architecture of Japan.
• Usage of locally available workforce for the work of woodworking.
• Purchase of decoration material wholesale amount to get more affordable rates of the products.
Building of workshops in developing nation such as Indonesia or Thailand for production of decoration craft of Japan as new company line.

Operation

• Introduce operations with quick services in order to cater the division of youths.
• Great Harvest Bread Company Leveraging The Supply Chain For Competitive Advantage Case Study Help can take up add-on organisation in order to sell traditional stuff of Japan in a devoted dining establishment locations.
• Bring variation in the menu such as addition of sushi-on-the-go, udon, robatayaki.
• Intro of attractive schemes for old people and females.
• Introduction of complimentary card of subscription to provide plan of special offer to its devoted customers.
Building of local center for training particularly to train regional staff.

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