Elephant Bar Restaurant Mezzanine Financing Case Study Analysis

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Elephant Bar Restaurant Mezzanine Financing Case Analysis

In 1959, Rocky, during his tour to the United States explored more chances in the United States of America as compared to Japan. After investing a duration of three years, he had better analysis of the restaurant market of the United States.

Therefore, in 1963, Rocky opened his first system to make an effort to apply what he had found out in the West Side with his initial savings of about $10,000 obtained $20,000. This was paid back within a duration of six months. In 1964, opening a simple unit with 40-seat in the midtown Manhattan, Elephant Bar Restaurant Mezzanine Financing Case Study Analysis grew to fifteen units chain through the nation and a net worth of about $12 Million.

By 1972, it was actually a steakhouse with variation through the method food was prepared in front of clients particularly by the Japnense chefs and the decor of the unit was realistically detailed like the Japanese nation. Among fifteen units of Elephant Bar Restaurant Mezzanine Financing Case Study Analysis, 9 of them were at company-owned locations and 5 were franchised.

Problem Statement:

Nevertheless, Elephant Bar Restaurant Mezzanine Financing Case Study Solution had been quite different and is hard to intimate, but the important things it lacked involved the high expense of the items which was because of making use of materials from the House of Japan and the involvement of complete personnel of native Japanese in the shop. The service were lengthy thus do not have fast service actions with a long time of queuing.

Operations in the organizational success:

Dining space:

Generally, the regular restaurant needs 30 percent of the total space of the restaurant as your house back. While, Elephant Bar Restaurant Mezzanine Financing Case Study Solution included just 22 percent of the overall system space as the house back that includes office space, dressing spaces of staff members, dry and cooled storage and areas of preparation. This was a significant boost in the floor area proportion committed to dining space to be efficient.

Hibachi table arrangement:

The removal of traditional kitchen need with the arrangement of hibachi style gave Elephant Bar Restaurant Mezzanine Financing Case Study Analysis an unusual mindful service quantity and kept the cost of labor at the gross sales of about 10 to 12 percent. This relied if the system was at complete volume.

Reduction in menu:

Through reduction in the menu to just 3 easy entrées of Middle America that included Shrimp, Chicken and Steak. There had actually been considerable storage of food and virtually no food waste. This had cut the costs of food by 30 to 35 percent of the sales of food depending upon the meat cost.

Historical Authenticity:

The decorative lights, artifacts, beams, ceilings and walls of Elephant Bar Restaurant Mezzanine Financing Case Study Help were all from Japan. The product of building was collected from old homes which were disassembled in a cautious manner and shipped in pieces to the U.S. where reassembling was done by among his daddy's 2 crews of carpenters of Japan.

Site Selection:

Due to the lunchtime company value, one fundamental concept of Elephant Bar Restaurant Mezzanine Financing Case Study Solution was its choice of site i.e. high traffic. Lease was normally at 5 to 7 percent of sales for the area of about 5000-- 6000 square foot for the area of floor. Much of the units of Elephant Bar Restaurant Mezzanine Financing Case Study Help were located in the business districts with a simple access to the locations of residency.

Advertising Policy:

One of the essential factor in the success of Elephant Bar Restaurant Mezzanine Financing Case Study Solution was its considerable investment in public relations and imaginative marketing. The financial investment of company of about 8 to 10 percent of its gross sales in order to be friendly to public. Elephant Bar Restaurant Mezzanine Financing Case Study Analysis utilized completely different technique for advertisement. As they had visual items to offer. It utilized outstanding visuals in its ad. The complimentary copy was contemporary however frequently off-the-wall. This was on the basis of marketing research to be aware of their possible clients.

Training:

The chefs of Elephant Bar Restaurant Mezzanine Financing Case Study Help were a fantastic key to its success as all the chefs were extremely trained. All the chefs were licensed, native Japanese speakers, single and young meaning that they had actually completed their official apprenticeship of three-years. They were then offered with a course of three to six months in period in the English language about the manners of American style and the Elephant Bar Restaurant Mezzanine Financing Case Study Analysis cooking style which was mainly showmanship in Japan.

Training chefs was a continued procedure in the United States. The chefs were not generally worried with resignation of their job due to the factor which included the possibility to increase in the Elephant Bar Restaurant Mezzanine Financing Case Study Solution operation of America in contrast to the stiff hierarchy on the basis of education, age and class they might experience in Japan.Similarly, other factor consisted of the Elephant Bar Restaurant Mezzanine Financing Case Study Solution's paternal mindset which took forward all the employees.

As an outcome, workers turnover in the United States was quite low, however, many ultimately returned to Japan. Therefore, for full gratitude of success of Elephant Bar Restaurant Mezzanine Financing Case Study Solution, the uncommon mix of paternalism of Japan in the setting of America had actually appreciated.

Imitation:

The dining establishments of Elephant Bar Restaurant Mezzanine Financing Case Study Solution embraced accurate and well-defined techniques throughout the selection of websites and chefs training which helped the company in decreasing the typical time of supper turnover and the unique mix of paternalism of Japan in the setting of United States of America which made it difficult for other organizations to intimate.

Winning Strategy:

Effective Training:

Elephant Bar Restaurant Mezzanine Financing Case Study Solution invested heavily on the programs of training for the chefs:

• Training of formal apprenticeship for a duration of 3 years with certification in the cooking style of Elephant Bar Restaurant Mezzanine Financing Case Study Analysis.
• 3 to 6 months course when it comes to the American good manners teaching and training in English language.
• Usage of training program as a constant procedure to be followed.

Employee Satisfaction:

Complete satisfaction of workers as the environment for support readily available for every single employee:
• Fulfillment of staff members increases development chances of performances of both staff members and company.
• Paternal attitude-- acted as the secret to the bonding on basis of culture with effective management.
• Supplying workers with handsome earnings and rewards such as plans of perk.
• Providing employees with intangible benefits like security of job and workers' wellness.
• Pride of employees acts as the key factor in the inspiration of staff members.

Effective and Aggressive Marketing:

Financial investment of Elephant Bar Restaurant Mezzanine Financing Case Study Help at considerable level in the maintenance of public relations and development of ad:

• Financial investment of about 8 to 10 percent in marketing from the gross sales.
• Company lead in regards to its unusual method of marketing.
• Ad was exceptional, contemporary, off the wall visuals in the advertisement.
• Elephant Bar Restaurant Mezzanine Financing Case Study Help considerably maintained its policy word of mouth in a constant manner.

Customer Satisfaction:

Research study of market to evaluate the prospective customers and their span:

• Quality of food drive the customers' satisfaction the most i.e. usage of food of prime grade.
• The crucial chauffeurs worked as the factors of clients' fulfillment was generally environment and service.

Problem Analysis:

Franchise

• Financiers of business were not experienced in regard to grow the dining establishment service.
• Lack of awareness about the culture of Japan and cooking design of Elephant Bar Restaurant Mezzanine Financing Case Study Help.
Investors lack control in regards to management of operations.

Expansion

• Funds-- objection to get loans from institutions of financing such as banks.
• Organization dealt with insufficiency in the additional trained staff.
Productivity is considered great however is limited with accessibility of just 2 carpenters.

Operation

• Services of the company were lengthy as there were no alternatives of quick service.
• The expense of ad was rather high and particular focus of organization towards food.
• The services variation was restricted to the main United States grocery store.
• The menu of the organization lacks range of food as the menu was restricted.

Improvements:

Expansion

• For the growth of organisation, there is a requirement to check out potential regions such as suburban area areas.
• Joint endeavors are considered more responsible in contrast to franchise such as with the chain of international hotel.
• Elephant Bar Restaurant Mezzanine Financing Case Study Help can considerably take funds from the institutions of financing as cash flows was not a matter of concern.
• Growth of business in the worldwide market like market of South East Asia with anattention of middle to upper class division.

Advancement of brands with varying value proposal like Elephant Bar Restaurant Mezzanine Financing Case Study Analysis signature, Elephant Bar Restaurant Mezzanine Financing Case Study Solution and Elephant Bar Restaurant Mezzanine Financing Case Study Analysis Asian Express.

Cost

• Through the growth of business in the suburb locations, there will be decrease in the website expense.
• Lowering of additional cost of ad.
• Usage of regional product in the advancement of developing to provide it a shape of architecture of Japan.
• Use of locally offered manpower for the work of carpentry.
• Purchase of decor product wholesale amount to get more reduced rates of the products.
Building of workshops in third world countries such as Indonesia or Thailand for production of decor craft of Japan as new business line.

Operation

• Present operations with fast services in order to cater the department of youths.
• Elephant Bar Restaurant Mezzanine Financing Case Study Solution can use up add-on organisation in order to sell standard stuff of Japan in a committed dining establishment locations.
• Bring variation in the menu such as addition of sushi-on-the-go, udon, robatayaki.
• Intro of appealing plans for old individuals and females.
• Intro of complimentary card of membership to use package of special deal to its faithful clients.
Building of local center for training especially to train local staff.




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