Consolidated Tomokaa Real Estate Holding Company Case Study Analysis

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Consolidated Tomokaa Real Estate Holding Company Case Analysis

In 1959, Rocky, during his tour to the United States checked out more opportunities in the United States of America as compared to Japan. After spending a period of 3 years, he had better analysis of the restaurant market of the United States.

For that reason, in 1963, Rocky opened his first system to make an effort to apply what he had actually discovered in the West Side with his initial savings of about $10,000 borrowed $20,000. This was repaid within a duration of 6 months. In 1964, opening a modest system with 40-seat in the midtown Manhattan, Consolidated Tomokaa Real Estate Holding Company Case Study Analysis grew to fifteen systems chain through the nation and a net worth of about $12 Million.

By 1972, it was really a steakhouse with variation through the method food was prepared in front of consumers particularly by the Japnense chefs and the decor of the system was realistically detailed like the Japanese country. Among fifteen units of Consolidated Tomokaa Real Estate Holding Company Case Study Solution, 9 of them were at company-owned places and 5 were franchised.

Problem Statement:

Consolidated Tomokaa Real Estate Holding Company Case Study Solution had actually been rather various and is tough to intimate, but the thing it did not have included the high expense of the items which was due to the usage of materials from the Home of Japan and the participation of complete staff of native Japanese in the shop. The service were time-consuming hence lack quick service actions with a long time of queuing.

Operations in the organizational success:

Dining space:

Generally, the normal restaurant requires 30 percent of the total area of the restaurant as the house back. While, Consolidated Tomokaa Real Estate Holding Company Case Study Analysis included only 22 percent of the overall system area as your home back that includes workplace, dressing spaces of employees, dry and refrigerated storage and locations of preparation. This was a substantial boost in the floor area percentage devoted to dining space to be productive.

Hibachi table arrangement:

The removal of traditional kitchen area need with the arrangement of hibachi style gave Consolidated Tomokaa Real Estate Holding Company Case Study Help an unusual attentive service amount and kept the expense of labor at the gross sales of about 10 to 12 percent. This was dependent if the system was at full volume.

Reduction in menu:

Through decrease in the menu to just 3 basic entrées of Middle America that included Shrimp, Chicken and Steak. There had actually been considerable storage of food and essentially no food waste. This had actually cut the expenses of food by 30 to 35 percent of the sales of food depending on the meat cost.

Historical Authenticity:

The ornamental lights, artifacts, beams, ceilings and walls of Consolidated Tomokaa Real Estate Holding Company Case Study Solution were all from Japan. The material of building was collected from old houses which were taken apart in a mindful manner and delivered in pieces to the U.S. where reassembling was done by one of his daddy's two teams of carpenters of Japan.

Site Selection:

Due to the lunch break service value, one basic concept of Consolidated Tomokaa Real Estate Holding Company Case Study Analysis was its selection of website i.e. high traffic. Rent was normally at 5 to 7 percent of sales for the area of about 5000-- 6000 square foot for the space of floor. Much of the systems of Consolidated Tomokaa Real Estate Holding Company Case Study Solution were located in the business districts with an easy access to the areas of residency.

Advertising Policy:

One of the essential factor in the success of Consolidated Tomokaa Real Estate Holding Company Case Study Analysis was its considerable financial investment in public relations and innovative marketing. The financial investment of organization of about 8 to 10 percent of its gross sales in order to be friendly to public. Consolidated Tomokaa Real Estate Holding Company Case Study Help utilized completely different technique for ad.

Training:

The chefs of Consolidated Tomokaa Real Estate Holding Company Case Study Solution were a great key to its success as all the chefs were highly trained. All the chefs were accredited, native Japanese speakers, single and young meaning that they had completed their official apprenticeship of three-years. They were then provided with a course of three to 6 months in period in the English language about the good manners of American style and the Consolidated Tomokaa Real Estate Holding Company Case Study Solution cooking design which was primarily showmanship in Japan.

Training chefs was a continued process in the United States. The chefs were not normally worried with resignation of their task due to the factor which included the possibility to increase in the Consolidated Tomokaa Real Estate Holding Company Case Study Analysis operation of America in contrast to the stiff hierarchy on the basis of education, age and class they might experience in Japan.Similarly, other aspect included the Consolidated Tomokaa Real Estate Holding Company Case Study Analysis's paternal mindset which took forward all the workers.

As an outcome, personnel turnover in the United States was rather low, nevertheless, numerous eventually returned to Japan. For complete gratitude of success of Consolidated Tomokaa Real Estate Holding Company Case Study Analysis, the uncommon mix of paternalism of Japan in the setting of America had actually appreciated.

Imitation:

The dining establishments of Consolidated Tomokaa Real Estate Holding Company Case Study Analysis embraced accurate and well-defined techniques during the choice of sites and chefs training which helped the organization in minimizing the typical time of dinner turnover and the unique combination of paternalism of Japan in the setting of United States of America that made it hard for other organizations to intimate.

Winning Strategy:

Effective Training:

Consolidated Tomokaa Real Estate Holding Company Case Study Analysis invested greatly on the programs of training for the chefs:

• Training of formal apprenticeship for a duration of three years with accreditation in the cooking design of Consolidated Tomokaa Real Estate Holding Company Case Study Help.
• 3 to 6 months course as for the American manners teaching and training in English language.
• Usage of training program as a constant procedure to be followed.

Employee Satisfaction:

Satisfaction of workers as the community for support readily available for each employee:
• Satisfaction of employees increases growth chances of performances of both employees and company.
• Paternal mindset-- acted as the key to the bonding on basis of culture with effective management.
• Providing employees with good-looking wages and rewards such as plans of perk.
• Providing employees with intangible advantages like security of task and staff members' wellness.
• Pride of employees acts as the crucial factor in the inspiration of employees.

Effective and Aggressive Marketing:

Investment of Consolidated Tomokaa Real Estate Holding Company Case Study Solution at significant level in the maintenance of public relations and development of ad:

• Financial investment of about 8 to 10 percent in marketing from the gross sales.
• Company lead in terms of its unusual technique of advertising.
• Advertisement was remarkable, contemporary, off the wall visuals in the ad.
• Consolidated Tomokaa Real Estate Holding Company Case Study Help considerably preserved its policy word of mouth in a constant manner.

Customer Satisfaction:

Research study of market to evaluate the possible customers and their expectancy:

• Quality of food drive the consumers' fulfillment the most i.e. use of food of prime grade.
• The essential motorists worked as the factors of clients' fulfillment was mainly environment and service.

Problem Analysis:

Franchise

• Investors of the business were not experienced in regard to grow the restaurant organisation.
• Absence of awareness about the culture of Japan and cooking design of Consolidated Tomokaa Real Estate Holding Company Case Study Solution.
Financiers do not have control in terms of management of operations.

Expansion

• Funds-- hesitation to get loans from organizations of finance such as banks.
• Organization dealt with insufficiency in the additional trained personnel.
Performance is thought about excellent however is limited with availability of only two carpenters.

Operation

• Services of the organization were lengthy as there were no options of quick service.
• The cost of ad was quite high and specific focus of organization towards food.
• The services variation was restricted to the main United States food market.
• The menu of the organization does not have variety of food as the menu was limited.

Improvements:

Expansion

• For the growth of organisation, there is a requirement to check out prospective regions such as suburban area areas.
• Joint ventures are considered more liable in comparison to franchise such as with the chain of international hotel.
• Consolidated Tomokaa Real Estate Holding Company Case Study Help can significantly take funds from the organizations of finance as capital was not a matter of concern.
• Expansion of organisation in the worldwide market like market of South East Asia with anattention of middle to upper class department.

Advancement of brands with varying worth proposition like Consolidated Tomokaa Real Estate Holding Company Case Study Solution signature, Consolidated Tomokaa Real Estate Holding Company Case Study Solution and Consolidated Tomokaa Real Estate Holding Company Case Study Help Oriental Express.

Cost

• Through the expansion of service in the residential area locations, there will be decrease in the website cost.
• Lowering of extra expense of advertisement.
• Use of local material in the development of constructing to give it a shape of architecture of Japan.
• Use of in your area readily available workforce for the work of woodworking.
• Purchase of decoration material wholesale amount to get more discounted rates of the items.
Building of workshops in third world countries such as Indonesia or Thailand for production of decor craft of Japan as brand-new organisation line.

Operation

• Present operations with fast services in order to cater the division of young people.
• Consolidated Tomokaa Real Estate Holding Company Case Study Help can take up add-on business in order to sell standard stuff of Japan in a devoted dining establishment areas.
• Bring variation in the menu such as addition of sushi-on-the-go, udon, robatayaki.
• Introduction of attractive schemes for old people and women.
• Intro of complimentary card of membership to offer package of special offer to its faithful clients.
Building of regional center for training particularly to train local staff.




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