California Pizza Kitchen Case Study Solution

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In 1959, Rocky, throughout his trip to the United States checked out more chances in the United States of America as compared to Japan. After investing a period of 3 years, he had much better analysis of the restaurant market of the United States.

In 1963, Rocky opened his first system to make an effort to apply what he had discovered in the West Side with his initial cost savings of about $10,000 borrowed $20,000. This was repaid within a period of six months. In 1964, opening a humble system with 40-seat in the midtown Manhattan, California Pizza Kitchen Case Study Help grew to fifteen systems chain through the nation and a net worth of about $12 Million.

By 1972, it was in fact a steakhouse with variation through the way food was prepared in front of consumers particularly by the Japnense chefs and the design of the unit was realistically detailed like the Japanese country. Amongst fifteen units of California Pizza Kitchen Case Study Help, 9 of them were at company-owned areas and five were franchised.

Problem Statement:

California Pizza Kitchen Case Study Solution had actually been quite various and is hard to intimate, however the thing it lacked included the high expense of the products which was due to the use of materials from the Home of Japan and the involvement of complete personnel of native Japanese in the shop. Likewise, the service were time-consuming therefore do not have quick service reactions with a very long time of queuing.

Operations in the organizational success:

Dining space:

Usually, the typical dining establishment requires 30 percent of the total space of the restaurant as the house back. While, California Pizza Kitchen Case Study Help included just 22 percent of the overall system area as the house back which includes workplace, dressing rooms of employees, dry and refrigerated storage and locations of preparation. This was a considerable increase in the floor area percentage dedicated to dining area to be efficient.

Hibachi table arrangement:

The elimination of traditional cooking area need with the plan of hibachi design provided California Pizza Kitchen Case Study Analysis an unusual mindful service amount and kept the expense of labor at the gross sales of about 10 to 12 percent. This was dependent if the system was at complete volume.

Reduction in menu:

Through decrease in the menu to just three easy entrées of Middle America which included Shrimp, Chicken and Steak. There had actually been substantial storage of food and practically no food waste. This had actually cut the costs of food by 30 to 35 percent of the sales of food depending on the meat price.

Historical Authenticity:

The ornamental lights, artifacts, beams, ceilings and walls of California Pizza Kitchen Case Study Solution were all from Japan. The product of building was collected from old houses which were disassembled in a cautious way and delivered in pieces to the U.S. where reassembling was done by one of his dad's 2 crews of carpenters of Japan.

Site Selection:

Due to the lunch break business importance, one fundamental concept of California Pizza Kitchen Case Study Solution was its selection of site i.e. high traffic. Rent was typically at 5 to 7 percent of sales for the area of about 5000-- 6000 square foot for the space of floor. A lot of the units of California Pizza Kitchen Case Study Analysis were found in business districts with a simple access to the locations of residency.

Advertising Policy:

One of the crucial aspect in the success of California Pizza Kitchen Case Study Analysis was its significant investment in public relations and imaginative marketing. The investment of organization of about 8 to 10 percent of its gross sales in order to be friendly to public. California Pizza Kitchen Case Study Analysis used entirely different technique for advertisement.


The chefs of California Pizza Kitchen Case Study Analysis were an excellent key to its success as all the chefs were extremely trained. All the chefs were certified, native Japanese speakers, single and young meaning that they had actually completed their formal apprenticeship of three-years. They were then provided with a course of three to six months in period in the English language about the manners of American design and the California Pizza Kitchen Case Study Analysis cooking design which was generally showmanship in Japan.

Training chefs was a continued process in the United States. The chefs were not typically concerned with resignation of their task due to the factor which consisted of the possibility to rise in the California Pizza Kitchen Case Study Solution operation of America in comparison to the stiff hierarchy on the basis of education, age and class they might experience in Japan.Similarly, other factor included the California Pizza Kitchen Case Study Analysis's paternal attitude which took forward all the workers.

As a result, personnel turnover in the United States was quite low, however, numerous eventually gone back to Japan. For complete appreciation of success of California Pizza Kitchen Case Study Help, the uncommon combination of paternalism of Japan in the setting of America had actually valued.


The dining establishments of California Pizza Kitchen Case Study Help adopted precise and distinct approaches during the choice of sites and chefs training which assisted the company in lowering the average time of supper turnover and the unique combination of paternalism of Japan in the setting of United States of America which made it challenging for other companies to intimate.

Winning Strategy:

Effective Training:

California Pizza Kitchen Case Study Help invested greatly on the programs of training for the chefs:

• Training of official apprenticeship for a duration of 3 years with certification in the cooking style of California Pizza Kitchen Case Study Solution.
• 3 to six months course as for the American manners teaching and training in English language.
• Use of training program as a continuous process to be followed.

Employee Satisfaction:

Fulfillment of staff members as the environment for support available for each staff member:
• Complete satisfaction of staff members increases development possibilities of performances of both employees and company.
• Paternal attitude-- served as the secret to the bonding on basis of culture with effective management.
• Providing workers with handsome wages and rewards such as strategies of perk.
• Offering employees with intangible advantages like security of task and staff members' well-being.
• Pride of employees acts as the essential consider the motivation of workers.

Effective and Aggressive Marketing:

Financial investment of California Pizza Kitchen Case Study Help at substantial level in the maintenance of public relations and advancement of advertisement:

• Financial investment of about 8 to 10 percent in marketing from the gross sales.
• Organization lead in regards to its unusual method of marketing.
• Advertisement was exceptional, modern, off the wall visuals in the ad.
• California Pizza Kitchen Case Study Help considerably preserved its policy word of mouth in a consistent way.

Customer Satisfaction:

Research study of market to examine the possible customers and their span:

• Quality of food drive the customers' fulfillment the most i.e. usage of food of prime grade.
• The key chauffeurs served as the factors of consumers' complete satisfaction was primarily atmosphere and service.

Problem Analysis:


• Investors of the business were not experienced in regard to grow the dining establishment organisation.
• Absence of awareness about the culture of Japan and cooking style of California Pizza Kitchen Case Study Solution.
Financiers lack control in terms of management of operations.


• Funds-- objection to get loans from institutions of financing such as banks.
• Company dealt with insufficiency in the additional qualified staff.
Efficiency is thought about great but is restricted with accessibility of just two carpenters.


• Solutions of the company were lengthy as there were no alternatives of quick service.
• The expense of ad was quite high and particular focus of company towards food.
• The services variation was limited to the primary United States grocery store.
• The menu of the organization lacks variety of food as the menu was limited.



• For the growth of organisation, there is a requirement to explore potential areas such as suburban area locations.
• Joint endeavors are considered more accountable in contrast to franchise such as with the chain of international hotel.
• California Pizza Kitchen Case Study Solution can considerably take funds from the organizations of financing as capital was not a matter of concern.
• Expansion of service in the worldwide market like market of South East Asia with anattention of middle to upper class division.

Advancement of brands with differing worth proposition like California Pizza Kitchen Case Study Help signature, California Pizza Kitchen Case Study Solution and California Pizza Kitchen Case Study Help Asian Express.


• Through the expansion of company in the suburban area locations, there will be reduction in the site expense.
• Lowering of extra expense of advertisement.
• Usage of local material in the advancement of developing to give it a shape of architecture of Japan.
• Usage of locally available manpower for the work of carpentry.
• Purchase of decoration material in bulk amount to get more discounted rates of the items.
Structure of workshops in third world countries such as Indonesia or Thailand for production of design craft of Japan as brand-new service line.


• Introduce operations with fast services in order to cater the division of youths.
• California Pizza Kitchen Case Study Help can take up add-on company in order to sell traditional stuff of Japan in a committed dining establishment locations.
• Bring variation in the menu such as addition of sushi-on-the-go, udon, robatayaki.
• Introduction of attractive plans for old individuals and females.
• Intro of complimentary card of membership to offer plan of special offer to its loyal consumers.
Building of regional center for training especially to train local personnel.

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