Athens Ring Road Attiki Odos Case Study Solution

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Athens Ring Road Attiki Odos Case Analysis

The structure of Athens Ring Road Attiki Odos Case Study Help was in the year 1935, the time when Yunosuke Aoki-- father of Rocky (the existing youthful president of Athens Ring Road Attiki Odos Case Study Analysis) opened his first dining establishment chain in the Japan. It was named so when a little sized flower red in color grew near the dining establishment's front door. In 1959, Rocky, throughout his tour to the United States checked out more opportunities in the United States of America as compared to Japan. Though, after investing a duration of three years, he had better analysis of the dining establishment market of the United States. In 1958, he was fretted about the cost increasing and increasing competitors.

In 1963, Rocky opened his first system to make an effort to apply what he had learned in the West Side with his initial savings of about $10,000 obtained $20,000. This was repaid within a duration of six months. In 1964, opening a humble system with 40-seat in the midtown Manhattan, Athens Ring Road Attiki Odos Case Study Solution grew to fifteen systems chain through the nation and a net worth of about $12 Million.

By 1972, it was really a steakhouse with variation through the way food was prepared in front of clients particularly by the Japnense chefs and the decoration of the unit was realistically detailed like the Japanese nation. Amongst fifteen units of Athens Ring Road Attiki Odos Case Study Help, nine of them were at company-owned areas and five were franchised.

Problem Statement:

Athens Ring Road Attiki Odos Case Study Help had actually been rather different and is difficult to intimate, however the thing it lacked included the high cost of the items which was due to the use of materials from the Home of Japan and the participation of complete personnel of native Japanese in the shop. The service were time-consuming hence do not have fast service reactions with a long time of queuing.

Operations in the organizational success:

Dining space:

Usually, the regular restaurant requires 30 percent of the overall space of the restaurant as the house back. While, Athens Ring Road Attiki Odos Case Study Analysis included just 22 percent of the overall system area as your home back that includes office, dressing spaces of employees, dry and refrigerated storage and areas of preparation. This was a significant increase in the floor location percentage committed to dining area to be efficient.

Hibachi table arrangement:

The removal of standard kitchen area need with the arrangement of hibachi design gave Athens Ring Road Attiki Odos Case Study Analysis an uncommon mindful service amount and kept the cost of labor at the gross sales of about 10 to 12 percent. This was dependent if the unit was at complete volume.

Reduction in menu:

Through reduction in the menu to just three easy entrées of Middle America which included Shrimp, Chicken and Steak. There had been considerable storage of food and essentially no food waste. This had actually cut the costs of food by 30 to 35 percent of the sales of food depending on the meat rate.

Historical Authenticity:

The ornamental lights, artifacts, beams, ceilings and walls of Athens Ring Road Attiki Odos Case Study Solution were all from Japan. The product of structure was collected from old homes which were taken apart in a cautious way and delivered in pieces to the U.S. where reassembling was done by one of his father's 2 teams of carpenters of Japan.

Site Selection:

Due to the lunch break service importance, one standard principle of Athens Ring Road Attiki Odos Case Study Help was its selection of website i.e. high traffic. Rent was usually at 5 to 7 percent of sales for the area of about 5000-- 6000 square foot for the space of flooring. Much of the units of Athens Ring Road Attiki Odos Case Study Solution were found in business districts with a simple access to the locations of residency.

Advertising Policy:

One of the important aspect in the success of Athens Ring Road Attiki Odos Case Study Help was its substantial investment in public relations and innovative advertising. The financial investment of organization of about 8 to 10 percent of its gross sales in order to be approachable to public. Athens Ring Road Attiki Odos Case Study Help utilized completely various technique for advertisement.

Training:

The chefs of Athens Ring Road Attiki Odos Case Study Solution were an excellent key to its success as all the chefs were highly trained. All the chefs were licensed, native Japanese speakers, single and young significance that they had completed their official apprenticeship of three-years. They were then supplied with a course of three to 6 months in period in the English language about the good manners of American design and the Athens Ring Road Attiki Odos Case Study Solution cooking design which was generally showmanship in Japan.

The chefs were required to the U.S. under the contract of a trade treaty. Training chefs was an ongoing procedure in the United States. There was a taking a trip chef responsible for periodical evaluation of each unit and involved in the brand-new units opening. The chefs were not typically interested in resignation of their job due to the factor that included the possibility to rise in the Athens Ring Road Attiki Odos Case Study Solution operation of America in contrast to the rigid hierarchy on the basis of education, age and class they may experience in Japan.Similarly, other factor consisted of the Athens Ring Road Attiki Odos Case Study Solution's paternal attitude which took forward all the employees.

As a result, personnel turnover in the United States was quite low, however, lots of ultimately returned to Japan. For that reason, for full gratitude of success of Athens Ring Road Attiki Odos Case Study Solution, the unusual combination of paternalism of Japan in the setting of America had appreciated.

Imitation:

The dining establishments of Athens Ring Road Attiki Odos Case Study Solution adopted accurate and well-defined techniques during the selection of websites and chefs training which helped the organization in lowering the typical time of supper turnover and the special combination of paternalism of Japan in the setting of United States of America that made it difficult for other organizations to intimate.

Winning Strategy:

Effective Training:

Athens Ring Road Attiki Odos Case Study Solution invested heavily on the programs of training for the chefs:

• Training of formal apprenticeship for a duration of three years with certification in the cooking style of Athens Ring Road Attiki Odos Case Study Solution.
• 3 to 6 months course as for the American manners teaching and training in English language.
• Use of training program as a continuous process to be followed.

Employee Satisfaction:

Fulfillment of employees as the environment for assistance offered for each employee:
• Complete satisfaction of staff members increases growth possibilities of performances of both workers and company.
• Paternal attitude-- acted as the secret to the bonding on basis of culture with reliable management.
• Supplying staff members with good-looking incomes and rewards such as plans of perk.
• Providing workers with intangible advantages like security of job and employees' well-being.
• Pride of workers functions as the key consider the motivation of employees.

Effective and Aggressive Marketing:

Investment of Athens Ring Road Attiki Odos Case Study Help at significant level in the maintenance of public relations and advancement of ad:

• Financial investment of about 8 to 10 percent in marketing from the gross sales.
• Organization lead in regards to its uncommon technique of marketing.
• Ad was exceptional, modern, off the wall visuals in the ad.
• Athens Ring Road Attiki Odos Case Study Solution considerably maintained its policy word of mouth in a constant way.

Customer Satisfaction:

Research of market to examine the prospective customers and their expectancy:

• Quality of food drive the consumers' fulfillment the most i.e. use of food of prime grade.
• The essential motorists served as the factors of clients' complete satisfaction was mainly environment and service.

Problem Analysis:

Franchise

• Financiers of the business were not experienced in regard to grow the restaurant business.
• Absence of awareness about the culture of Japan and cooking style of Athens Ring Road Attiki Odos Case Study Help.
Financiers lack control in regards to management of operations.

Expansion

• Funds-- unwillingness to get loans from organizations of finance such as banks.
• Company faced insufficiency in the additional experienced staff.
Performance is considered good but is restricted with accessibility of just two carpenters.

Operation

• Services of the company were lengthy as there were no alternatives of fast service.
• The expense of advertisement was rather high and particular focus of company towards food.
• The services variation was limited to the main United States food market.
• The menu of the company does not have range of food as the menu was restricted.

Improvements:

Expansion

• For the growth of business, there is a requirement to check out prospective regions such as residential area areas.
• Joint ventures are considered more responsible in comparison to franchise such as with the chain of worldwide hotel.
• Athens Ring Road Attiki Odos Case Study Help can substantially take funds from the institutions of financing as cash flows was not a matter of concern.
• Growth of business in the worldwide market like market of South East Asia with anattention of middle to upper class department.

Development of brand names with varying value proposition like Athens Ring Road Attiki Odos Case Study Analysis signature, Athens Ring Road Attiki Odos Case Study Analysis and Athens Ring Road Attiki Odos Case Study Solution Asian Express.

Cost

• Through the growth of business in the suburb locations, there will be decrease in the site expense.
• Lowering of additional expense of advertisement.
• Use of regional product in the development of developing to give it a shape of architecture of Japan.
• Usage of in your area offered workforce for the work of woodworking.
• Purchase of decor material in bulk amount to get more reduced rates of the items.
Structure of workshops in developing nation such as Indonesia or Thailand for production of decor craft of Japan as brand-new organisation line.

Operation

• Introduce operations with fast services in order to cater the division of youths.
• Athens Ring Road Attiki Odos Case Study Help can use up add-on business in order to sell traditional stuff of Japan in a devoted dining establishment areas.
• Bring variation in the menu such as addition of sushi-on-the-go, udon, robatayaki.
• Intro of attractive schemes for old individuals and women.
• Intro of complimentary card of subscription to provide bundle of special deal to its devoted clients.
Structure of regional center for training particularly to train local staff.




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