Komtek A Case Study Solution

Home >> Ivey >> Komtek A

Komtek A Case Analysis

The structure of Komtek A Case Study Analysis was in the year 1935, the time when Yunosuke Aoki-- dad of Rocky (the current youthful president of Komtek A Case Study Analysis) opened his first dining establishment chain in the Japan. It was named so when a little sized flower red in color grew near the restaurant's front door. In 1959, Rocky, throughout his tour to the United States explored more opportunities in the United States of America as compared to Japan. Though, after investing a period of three years, he had much better analysis of the dining establishment market of the United States. In 1958, he was worried about the expense rising and increasing competitors.

In 1963, Rocky opened his very first system to make an effort to apply what he had found out in the West Side with his initial cost savings of about $10,000 obtained $20,000. This was paid back within a period of six months. In 1964, opening a modest unit with 40-seat in the midtown Manhattan, Komtek A Case Study Analysis grew to fifteen systems chain through the nation and a net worth of about $12 Million.

By 1972, it was actually a steakhouse with variation through the method food was cooked in front of consumers especially by the Japnense chefs and the design of the unit was realistically detailed like the Japanese nation. Amongst fifteen systems of Komtek A Case Study Solution, nine of them were at company-owned areas and five were franchised.

Problem Statement:

However, Komtek A Case Study Solution had been quite different and is difficult to intimate, however the important things it did not have involved the high cost of the items which was because of making use of products from your house of Japan and the participation of complete personnel of native Japanese in the shop. Likewise, the service were time-consuming therefore lack quick service responses with a long time of queuing.

Operations in the organizational success:

Dining space:

Normally, the regular restaurant needs 30 percent of the overall space of the restaurant as your home back. While, Komtek A Case Study Solution contained just 22 percent of the overall unit space as your home back which includes office, dressing rooms of staff members, dry and refrigerated storage and areas of preparation. This was a considerable boost in the floor area percentage committed to dining space to be efficient.

Hibachi table arrangement:

The elimination of conventional cooking area need with the arrangement of hibachi style provided Komtek A Case Study Analysis an uncommon attentive service amount and kept the cost of labor at the gross sales of about 10 to 12 percent. This was dependent if the unit was at full volume.

Reduction in menu:

Through decrease in the menu to just 3 basic entrées of Middle America that included Shrimp, Chicken and Steak. There had actually been significant storage of food and essentially no food waste. This had actually cut the costs of food by 30 to 35 percent of the sales of food depending on the meat cost.

Historical Authenticity:

The decorative lights, artifacts, beams, ceilings and walls of Komtek A Case Study Help were all from Japan. The material of structure was gathered from old homes which were disassembled in a mindful way and delivered in pieces to the U.S. where reassembling was done by among his daddy's 2 teams of carpenters of Japan.

Site Selection:

Due to the lunchtime service value, one standard principle of Komtek A Case Study Help was its selection of site i.e. high traffic. Rent was normally at 5 to 7 percent of sales for the location of about 5000-- 6000 square foot for the space of floor. Much of the systems of Komtek A Case Study Analysis were located in the business districts with an easy access to the locations of residency.

Advertising Policy:

One of the crucial aspect in the success of Komtek A Case Study Analysis was its significant investment in public relations and innovative advertising. The investment of organization of about 8 to 10 percent of its gross sales in order to be approachable to public. Komtek A Case Study Help utilized totally various method for advertisement.

Training:

The chefs of Komtek A Case Study Analysis were a fantastic essential to its success as all the chefs were highly trained. All the chefs were accredited, native Japanese speakers, single and young meaning that they had completed their official apprenticeship of three-years. They were then provided with a course of 3 to 6 months in period in the English language about the good manners of American design and the Komtek A Case Study Analysis cooking design which was primarily showmanship in Japan.

Training chefs was a continued procedure in the United States. The chefs were not usually worried with resignation of their job due to the factor which consisted of the possibility to rise in the Komtek A Case Study Help operation of America in comparison to the rigid hierarchy on the basis of education, age and class they might experience in Japan.Similarly, other aspect included the Komtek A Case Study Solution's paternal attitude which took forward all the workers.

As an outcome, personnel turnover in the United States was quite low, however, many ultimately returned to Japan. For complete appreciation of success of Komtek A Case Study Solution, the unusual combination of paternalism of Japan in the setting of America had actually appreciated.

Imitation:

The restaurants of Komtek A Case Study Analysis embraced accurate and distinct techniques throughout the choice of websites and chefs training which assisted the organization in decreasing the typical time of dinner turnover and the distinct combination of paternalism of Japan in the setting of United States of America that made it tough for other organizations to intimate.

Winning Strategy:

Effective Training:

Komtek A Case Study Analysis invested greatly on the programs of training for the chefs:

• Training of formal apprenticeship for a period of three years with accreditation in the cooking style of Komtek A Case Study Solution.
• Three to 6 months course as for the American manners teaching and training in English language.
• Usage of training program as a constant procedure to be followed.

Employee Satisfaction:

Satisfaction of workers as the community for support offered for each staff member:
• Fulfillment of workers increases development possibilities of efficiencies of both workers and organization.
• Paternal attitude-- worked as the key to the bonding on basis of culture with reliable management.
• Supplying staff members with handsome earnings and incentives such as strategies of benefit.
• Offering workers with intangible advantages like security of task and employees' wellness.
• Pride of workers acts as the crucial factor in the motivation of employees.

Effective and Aggressive Marketing:

Financial investment of Komtek A Case Study Analysis at considerable level in the upkeep of public relations and development of advertisement:

• Financial investment of about 8 to 10 percent in marketing from the gross sales.
• Organization lead in regards to its uncommon technique of advertising.
• Ad was exceptional, modern, off the wall visuals in the ad.
• Komtek A Case Study Help considerably maintained its policy word of mouth in a constant way.

Customer Satisfaction:

Research of market to evaluate the possible clients and their expectancy:

• Quality of food drive the customers' satisfaction the most i.e. usage of food of prime grade.
• The crucial drivers served as the factors of consumers' complete satisfaction was primarily atmosphere and service.

Problem Analysis:

Franchise

• Investors of the business were not experienced in regard to grow the dining establishment service.
• Lack of awareness about the culture of Japan and cooking design of Komtek A Case Study Solution.
Investors do not have control in terms of management of operations.

Expansion

• Funds-- objection to receive loans from institutions of finance such as banks.
• Company dealt with insufficiency in the extra trained staff.
Efficiency is considered excellent however is restricted with availability of just 2 carpenters.

Operation

• Solutions of the company were lengthy as there were no alternatives of fast service.
• The cost of advertisement was rather high and particular focus of organization towards food.
• The services variation was limited to the primary United States grocery store.
• The menu of the company does not have variety of food as the menu was restricted.

Improvements:

Expansion

• For the expansion of company, there is a requirement to check out potential regions such as suburban area areas.
• Joint endeavors are considered more liable in comparison to franchise such as with the chain of international hotel.
• Komtek A Case Study Solution can substantially take funds from the institutions of finance as cash flows was not a matter of issue.
• Expansion of service in the global market like market of South East Asia with anattention of middle to upper class department.

Advancement of brands with varying worth proposition like Komtek A Case Study Help signature, Komtek A Case Study Solution and Komtek A Case Study Solution Asian Express.

Cost

• Through the growth of company in the suburban area areas, there will be reduction in the site expense.
• Cutting down of additional expense of ad.
• Usage of local material in the advancement of building to give it a shape of architecture of Japan.
• Usage of locally readily available workforce for the work of carpentry.
• Purchase of decoration product wholesale amount to get more affordable rates of the items.
Building of workshops in third world countries such as Indonesia or Thailand for production of decor craft of Japan as brand-new business line.

Operation

• Introduce operations with quick services in order to cater the division of youths.
• Komtek A Case Study Analysis can use up add-on company in order to offer traditional things of Japan in a dedicated restaurant areas.
• Bring variation in the menu such as addition of sushi-on-the-go, udon, robatayaki.
• Introduction of appealing schemes for old individuals and females.
• Introduction of complimentary card of subscription to offer bundle of special offer to its loyal consumers.
Building of local center for training especially to train local personnel.




Executive Summary Swot Analysis Vrio Analysis Pestel Analysis
Porters Analysis Recommendations