Great Wall Golf And Country Club Case Study Analysis

Disclaimer: This page contains sample case solution for formatting purposes only and is not the actual case solution of the said case. To get the actual case solution; order on website or contact live chat support.

Home >> Ivey >> Great Wall Golf And Country Club

Great Wall Golf And Country Club Case Analysis

The structure of Great Wall Golf And Country Club Case Study Help was in the year 1935, the time when Yunosuke Aoki-- daddy of Rocky (the present vibrant president of Great Wall Golf And Country Club Case Study Solution) opened his very first restaurant chain in the Japan. It was called so when a small sized flower red in color grew near the restaurant's front door. In 1959, Rocky, throughout his tour to the United States checked out more opportunities in the United States of America as compared to Japan. After investing a duration of three years, he had much better analysis of the restaurant market of the United States. In 1958, he was stressed over the cost increasing and increasing competition.

For that reason, in 1963, Rocky opened his very first unit to make an effort to apply what he had learned in the West Side with his initial savings of about $10,000 borrowed $20,000. This was repaid within a duration of six months. In 1964, opening a modest system with 40-seat in the midtown Manhattan, Great Wall Golf And Country Club Case Study Analysis grew to fifteen units chain through the country and a net worth of about $12 Million.

By 1972, it was really a steakhouse with variation through the way food was cooked in front of clients especially by the Japnense chefs and the design of the unit was reasonably detailed like the Japanese nation. Amongst fifteen units of Great Wall Golf And Country Club Case Study Solution, nine of them were at company-owned places and five were franchised.

Problem Statement:

However, Great Wall Golf And Country Club Case Study Analysis had actually been rather various and is challenging to intimate, however the thing it lacked involved the high cost of the items which was because of the use of materials from the House of Japan and the involvement of complete staff of native Japanese in the store. The service were time-consuming hence lack fast service reactions with a long time of queuing.

Operations in the organizational success:

Dining space:

Normally, the normal restaurant requires 30 percent of the total area of the restaurant as your home back. While, Great Wall Golf And Country Club Case Study Analysis included just 22 percent of the total system area as your house back which includes office space, dressing rooms of staff members, dry and cooled storage and areas of preparation. This was a substantial increase in the flooring location proportion committed to dining area to be productive.

Hibachi table arrangement:

The removal of standard kitchen area need with the arrangement of hibachi style provided Great Wall Golf And Country Club Case Study Solution an uncommon mindful service amount and kept the expense of labor at the gross sales of about 10 to 12 percent. This relied if the system was at complete volume.

Reduction in menu:

Through reduction in the menu to just 3 basic entrées of Middle America which included Shrimp, Chicken and Steak. There had actually been significant storage of food and virtually no food waste. This had actually cut the expenses of food by 30 to 35 percent of the sales of food depending on the meat rate.

Historical Authenticity:

The decorative lights, artifacts, beams, ceilings and walls of Great Wall Golf And Country Club Case Study Solution were all from Japan. The material of structure was collected from old houses which were taken apart in a mindful way and shipped in pieces to the U.S. where reassembling was done by one of his dad's two teams of carpenters of Japan.

Site Selection:

Due to the lunchtime business significance, one basic concept of Great Wall Golf And Country Club Case Study Solution was its choice of website i.e. high traffic. Rent was normally at 5 to 7 percent of sales for the area of about 5000-- 6000 square foot for the area of floor. Much of the systems of Great Wall Golf And Country Club Case Study Solution were found in the business districts with an easy access to the areas of residency.

Advertising Policy:

Among the crucial consider the success of Great Wall Golf And Country Club Case Study Help was its significant financial investment in public relations and imaginative advertising. The investment of company of about 8 to 10 percent of its gross sales in order to be approachable to public. Great Wall Golf And Country Club Case Study Solution utilized completely different method for advertisement. As they had visual items to sell. Therefore, it made use of exceptional visuals in its advertisement. The complimentary copy was contemporary however often off-the-wall. This was on the basis of market research to be familiar with their potential consumers.

Training:

The chefs of Great Wall Golf And Country Club Case Study Solution were an excellent crucial to its success as all the chefs were extremely trained. All the chefs were certified, native Japanese speakers, single and young meaning that they had actually finished their official apprenticeship of three-years. They were then supplied with a course of 3 to six months in period in the English language about the good manners of American design and the Great Wall Golf And Country Club Case Study Analysis cooking style which was primarily showmanship in Japan.

Training chefs was an ongoing process in the United States. The chefs were not normally worried with resignation of their task due to the reason which included the possibility to rise in the Great Wall Golf And Country Club Case Study Solution operation of America in comparison to the stiff hierarchy on the basis of education, age and class they might experience in Japan.Similarly, other element included the Great Wall Golf And Country Club Case Study Help's paternal mindset which took forward all the workers.

As an outcome, personnel turnover in the United States was rather low, however, lots of eventually returned to Japan. For full appreciation of success of Great Wall Golf And Country Club Case Study Solution, the unusual combination of paternalism of Japan in the setting of America had appreciated.

Imitation:

The dining establishments of Great Wall Golf And Country Club Case Study Solution adopted accurate and well-defined techniques throughout the selection of websites and chefs training which assisted the company in decreasing the average time of dinner turnover and the unique mix of paternalism of Japan in the setting of United States of America that made it challenging for other companies to intimate.

Winning Strategy:

Effective Training:

Great Wall Golf And Country Club Case Study Analysis invested greatly on the programs of training for the chefs:

• Training of official apprenticeship for a period of three years with certification in the cooking style of Great Wall Golf And Country Club Case Study Solution.
• 3 to 6 months course as for the American good manners mentor and training in English language.
• Use of training program as a constant process to be followed.

Employee Satisfaction:

Complete satisfaction of employees as the environment for assistance offered for each staff member:
• Fulfillment of workers increases development opportunities of performances of both employees and company.
• Paternal mindset-- acted as the key to the bonding on basis of culture with efficient management.
• Supplying employees with handsome wages and incentives such as plans of benefit.
• Offering staff members with intangible benefits like security of task and workers' wellness.
• Pride of employees works as the essential consider the inspiration of staff members.

Effective and Aggressive Marketing:

Financial investment of Great Wall Golf And Country Club Case Study Analysis at significant level in the upkeep of public relations and development of advertisement:

• Financial investment of about 8 to 10 percent in marketing from the gross sales.
• Company lead in terms of its uncommon strategy of advertising.
• Ad was remarkable, modern, off the wall visuals in the ad.
• Great Wall Golf And Country Club Case Study Analysis significantly kept its policy word of mouth in a consistent manner.

Customer Satisfaction:

Research of market to examine the possible consumers and their span:

• Quality of food drive the clients' satisfaction the most i.e. usage of food of prime grade.
• The key chauffeurs served as the factors of consumers' fulfillment was primarily environment and service.

Problem Analysis:

Franchise

• Financiers of business were not experienced in regard to grow the dining establishment company.
• Lack of awareness about the culture of Japan and cooking style of Great Wall Golf And Country Club Case Study Help.
Investors lack control in terms of management of operations.

Expansion

• Funds-- objection to get loans from organizations of financing such as banks.
• Organization dealt with inadequacy in the additional trained staff.
Productivity is thought about great however is restricted with availability of only 2 carpenters.

Operation

• Services of the organization were lengthy as there were no alternatives of quick service.
• The expense of ad was rather high and particular focus of company towards food.
• The services variation was restricted to the main United States food market.
• The menu of the company does not have range of food as the menu was limited.

Improvements:

Expansion

• For the growth of service, there is a requirement to check out possible regions such as residential area areas.
• Joint endeavors are considered more responsible in contrast to franchise such as with the chain of international hotel.
• Great Wall Golf And Country Club Case Study Solution can significantly take funds from the organizations of financing as capital was not a matter of issue.
• Growth of company in the global market like market of South East Asia with anattention of middle to upper class division.

Advancement of brand names with varying worth proposition like Great Wall Golf And Country Club Case Study Solution signature, Great Wall Golf And Country Club Case Study Help and Great Wall Golf And Country Club Case Study Analysis Oriental Express.

Cost

• Through the growth of business in the suburban area areas, there will be decrease in the site cost.
• Lowering of additional cost of advertisement.
• Usage of regional product in the advancement of developing to provide it a shape of architecture of Japan.
• Use of in your area readily available manpower for the work of woodworking.
• Purchase of decoration material in bulk total up to get more discounted rates of the items.
Structure of workshops in developing nation such as Indonesia or Thailand for production of decoration craft of Japan as brand-new business line.

Operation

• Introduce operations with fast services in order to cater the division of young people.
• Great Wall Golf And Country Club Case Study Help can use up add-on service in order to sell traditional things of Japan in a committed restaurant locations.
• Bring variation in the menu such as addition of sushi-on-the-go, udon, robatayaki.
• Intro of appealing plans for old individuals and women.
• Introduction of complimentary card of membership to provide plan of special offer to its devoted customers.
Structure of regional center for training especially to train local staff.

Executive Summary	Swot Analysis	Vrio Analysis	Pestel Analysis
Porters Analysis	Recommendations