Ericsson Hewlett Packard Telecommunications B Early Joint Venture Operations Case Study Analysis

Disclaimer: This page contains sample case solution for formatting purposes only and is not the actual case solution of the said case. To get the actual case solution; order on website or contact live chat support.

Home >> Ivey >> Ericsson Hewlett Packard Telecommunications B Early Joint Venture Operations

Ericsson Hewlett Packard Telecommunications B Early Joint Venture Operations Case Analysis

In 1959, Rocky, throughout his trip to the United States checked out more chances in the United States of America as compared to Japan. After spending a period of 3 years, he had much better analysis of the restaurant market of the United States.

In 1963, Rocky opened his first system to make an effort to use what he had actually discovered in the West Side with his preliminary savings of about $10,000 borrowed $20,000. This was paid back within a period of 6 months. In 1964, opening a simple system with 40-seat in the midtown Manhattan, Ericsson Hewlett Packard Telecommunications B Early Joint Venture Operations Case Study Solution grew to fifteen systems chain through the nation and a net worth of about $12 Million.

By 1972, it was in fact a steakhouse with variation through the way food was prepared in front of customers especially by the Japnense chefs and the decoration of the unit was realistically detailed like the Japanese nation. Among fifteen units of Ericsson Hewlett Packard Telecommunications B Early Joint Venture Operations Case Study Solution, nine of them were at company-owned places and 5 were franchised.

Problem Statement:

Ericsson Hewlett Packard Telecommunications B Early Joint Venture Operations Case Study Analysis had actually been quite different and is hard to intimate, however the thing it lacked included the high expense of the items which was due to the usage of products from the Home of Japan and the involvement of complete staff of native Japanese in the shop. Similarly, the service were time-consuming thus lack fast service responses with a long period of time of queuing.

Operations in the organizational success:

Dining space:

Normally, the normal dining establishment needs 30 percent of the total area of the dining establishment as your home back. While, Ericsson Hewlett Packard Telecommunications B Early Joint Venture Operations Case Study Analysis contained only 22 percent of the total unit space as your house back which includes office, dressing spaces of employees, dry and refrigerated storage and areas of preparation. This was a considerable increase in the floor location proportion committed to dining area to be productive.

Hibachi table arrangement:

The elimination of traditional kitchen area requirement with the arrangement of hibachi design gave Ericsson Hewlett Packard Telecommunications B Early Joint Venture Operations Case Study Analysis an unusual attentive service quantity and kept the cost of labor at the gross sales of about 10 to 12 percent. This was dependent if the unit was at complete volume.

Reduction in menu:

Through reduction in the menu to just 3 easy entrées of Middle America which included Shrimp, Chicken and Steak. There had actually been significant storage of food and essentially no food waste. This had cut the costs of food by 30 to 35 percent of the sales of food depending upon the meat cost.

Historical Authenticity:

The decorative lights, artifacts, beams, ceilings and walls of Ericsson Hewlett Packard Telecommunications B Early Joint Venture Operations Case Study Solution were all from Japan. The product of building was collected from old houses which were dismantled in a careful manner and shipped in pieces to the U.S. where reassembling was done by among his dad's two teams of carpenters of Japan.

Site Selection:

Due to the lunch break organisation value, one basic principle of Ericsson Hewlett Packard Telecommunications B Early Joint Venture Operations Case Study Analysis was its selection of site i.e. high traffic. Lease was typically at 5 to 7 percent of sales for the area of about 5000-- 6000 square foot for the area of flooring. Much of the units of Ericsson Hewlett Packard Telecommunications B Early Joint Venture Operations Case Study Help were found in the business districts with an easy access to the locations of residency.

Advertising Policy:

One of the important factor in the success of Ericsson Hewlett Packard Telecommunications B Early Joint Venture Operations Case Study Solution was its substantial investment in public relations and innovative marketing. The financial investment of organization of about 8 to 10 percent of its gross sales in order to be friendly to public. Ericsson Hewlett Packard Telecommunications B Early Joint Venture Operations Case Study Help used totally different method for ad.

Training:

The chefs of Ericsson Hewlett Packard Telecommunications B Early Joint Venture Operations Case Study Help were a fantastic essential to its success as all the chefs were highly trained. All the chefs were certified, native Japanese speakers, single and young meaning that they had finished their official apprenticeship of three-years. They were then supplied with a course of 3 to six months in period in the English language about the good manners of American style and the Ericsson Hewlett Packard Telecommunications B Early Joint Venture Operations Case Study Help cooking style which was generally showmanship in Japan.

Training chefs was an ongoing procedure in the United States. The chefs were not normally concerned with resignation of their job due to the reason which included the possibility to rise in the Ericsson Hewlett Packard Telecommunications B Early Joint Venture Operations Case Study Help operation of America in contrast to the rigid hierarchy on the basis of education, age and class they may experience in Japan.Similarly, other aspect consisted of the Ericsson Hewlett Packard Telecommunications B Early Joint Venture Operations Case Study Analysis's paternal mindset which took forward all the staff members.

As a result, workers turnover in the United States was rather low, nevertheless, numerous ultimately gone back to Japan. Therefore, for full appreciation of success of Ericsson Hewlett Packard Telecommunications B Early Joint Venture Operations Case Study Help, the uncommon combination of paternalism of Japan in the setting of America had valued.

Imitation:

The restaurants of Ericsson Hewlett Packard Telecommunications B Early Joint Venture Operations Case Study Analysis adopted precise and well-defined methods throughout the choice of websites and chefs training which helped the company in reducing the average time of supper turnover and the unique mix of paternalism of Japan in the setting of United States of America that made it challenging for other companies to intimate.

Winning Strategy:

Effective Training:

Ericsson Hewlett Packard Telecommunications B Early Joint Venture Operations Case Study Help invested heavily on the programs of training for the chefs:

• Training of formal apprenticeship for a duration of three years with certification in the cooking style of Ericsson Hewlett Packard Telecommunications B Early Joint Venture Operations Case Study Solution.
• 3 to six months course as for the American good manners mentor and training in English language.
• Use of training program as a constant process to be followed.

Employee Satisfaction:

Fulfillment of workers as the ecosystem for support readily available for every single worker:
• Satisfaction of employees increases development possibilities of efficiencies of both employees and organization.
• Paternal mindset-- worked as the key to the bonding on basis of culture with efficient management.
• Offering workers with good-looking wages and rewards such as plans of perk.
• Offering staff members with intangible advantages like security of job and staff members' wellness.
• Pride of staff members works as the crucial factor in the motivation of workers.

Effective and Aggressive Marketing:

Financial investment of Ericsson Hewlett Packard Telecommunications B Early Joint Venture Operations Case Study Solution at significant level in the maintenance of public relations and development of advertisement:

• Financial investment of about 8 to 10 percent in advertising from the gross sales.
• Company lead in terms of its uncommon strategy of advertising.
• Advertisement was extraordinary, modern, off the wall visuals in the ad.
• Ericsson Hewlett Packard Telecommunications B Early Joint Venture Operations Case Study Analysis considerably preserved its policy word of mouth in a constant way.

Customer Satisfaction:

Research study of market to assess the potential customers and their span:

• Quality of food drive the consumers' complete satisfaction the most i.e. use of food of prime grade.
• The crucial chauffeurs served as the factors of consumers' satisfaction was generally environment and service.

Problem Analysis:

Franchise

• Financiers of the business were not experienced in regard to grow the dining establishment business.
• Lack of awareness about the culture of Japan and cooking style of Ericsson Hewlett Packard Telecommunications B Early Joint Venture Operations Case Study Solution.
Investors lack control in regards to management of operations.

Expansion

• Funds-- hesitation to get loans from institutions of financing such as banks.
• Company dealt with inadequacy in the extra trained staff.
Performance is considered excellent however is restricted with availability of just two carpenters.

Operation

• Solutions of the company were lengthy as there were no alternatives of quick service.
• The cost of advertisement was rather high and particular focus of organization towards food.
• The services variation was restricted to the primary United States grocery store.
• The menu of the organization lacks range of food as the menu was restricted.

Improvements:

Expansion

• For the growth of company, there is a requirement to explore possible regions such as suburban area areas.
• Joint ventures are considered more accountable in contrast to franchise such as with the chain of worldwide hotel.
• Ericsson Hewlett Packard Telecommunications B Early Joint Venture Operations Case Study Help can substantially take funds from the organizations of finance as cash flows was not a matter of issue.
• Growth of company in the global market like market of South East Asia with anattention of middle to upper class department.

Advancement of brands with differing value proposition like Ericsson Hewlett Packard Telecommunications B Early Joint Venture Operations Case Study Analysis signature, Ericsson Hewlett Packard Telecommunications B Early Joint Venture Operations Case Study Solution and Ericsson Hewlett Packard Telecommunications B Early Joint Venture Operations Case Study Help Oriental Express.

Cost

• Through the growth of business in the suburb locations, there will be reduction in the website expense.
• Lowering of additional cost of advertisement.
• Use of local product in the development of developing to give it a shape of architecture of Japan.
• Usage of in your area readily available manpower for the work of woodworking.
• Purchase of decoration material in bulk amount to get more reduced rates of the products.
Building of workshops in third world countries such as Indonesia or Thailand for production of design craft of Japan as brand-new service line.

Operation

• Introduce operations with quick services in order to cater the division of youths.
• Ericsson Hewlett Packard Telecommunications B Early Joint Venture Operations Case Study Analysis can use up add-on organisation in order to sell standard stuff of Japan in a devoted restaurant locations.
• Bring variation in the menu such as addition of sushi-on-the-go, udon, robatayaki.
• Intro of appealing plans for old people and females.
• Intro of complimentary card of subscription to provide bundle of special offer to its faithful customers.
Building of regional center for training particularly to train regional personnel.

Executive Summary	Swot Analysis	Vrio Analysis	Pestel Analysis
Porters Analysis	Recommendations