Introducing New Coke
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It was the early 90s, the early days of the internet, and I was an IT professional. I was living in Bangalore, the capital city of Karnataka. more info here I used to spend a lot of time at home with my family and friends, reading novels, watching movies, playing games. One day, I came across a case study related to the launch of a new product. I had to write the case study, but before I started, I looked up and read something interesting: “Introducing New Coke”. I was surprised
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The launch of Coca-Cola’s new soda called New Coke on 21 March 1985 was met with a mix of euphoria and outrage. The initial excitement about New Coke was soon replaced by a wave of negative media coverage and protests. One of the biggest reasons why New Coke was launched was to reduce the sales of the product Coca-Cola was already selling. In 1985, Coca-Cola sold over 11 billion cases of the Coke soda. That
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In 2011, I was the youngest person on The Wall Street Journal’s “30 Under 30” list. I had been named in that prestigious list in the “Rising Stars” category. At that time, I was a recent graduate of NYU’s Stern School of Business. I was a consultant for McKinsey, and my work had been recognized by the world’s leading consulting firms: Deloitte, McKinsey, and EY. My career path was smooth,
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In early 2012, the Coca-Cola Company announced a worldwide initiative aimed at testing the market’s reaction to their new Coke and Coke Zero flavors. The goal of the campaign was to gain consumer insights into the new and different flavors being introduced in response to a recent study which found a majority of American adults no longer preferred Coke. The initiative was a massive marketing campaign, consisting of radio ads, TV spots, a social media blitz, and various PR stunts. It was
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I have always been passionate about the coke brand, its products, its marketing campaigns and the history of coke. One of my personal goals is to make coke history-making again. For 2 years, I was working on a project to turn coke into a low-calorie soda (New Coke). I was a bit skeptical at first, especially since my idea involved taking something that is already very popular. But soon, I started to see the light. For starters, New Coke was meant to have a very low
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As the 1993 FIFA World Cup was getting closer, Coke launched a new product called New Coke. Coke was one of the biggest companies in the world, and with a product launch of this magnitude, the media and public was on the edge of its seat. Coke’s CEO, Richard Rainwater, was a big fan of the taste of New Coke. New Coke had a completely new taste profile, with a slightly sour aftertaste. The reason for New Coke was because some of the key flavors from the original Co