The Abraaj Group And The Acibadem Healthcare Investment A Case Study Help

Disclaimer: This page contains sample case solution for formatting purposes only and is not the actual case solution of the said case. To get the actual case solution; order on website or contact live chat support.

Home >> Harvard >> The Abraaj Group And The Acibadem Healthcare Investment A

The Abraaj Group And The Acibadem Healthcare Investment A Case Analysis

In 1959, Rocky, throughout his trip to the United States explored more chances in the United States of America as compared to Japan. After spending a duration of three years, he had better analysis of the restaurant market of the United States.

Therefore, in 1963, Rocky opened his first system to make an effort to apply what he had discovered in the West Side with his initial cost savings of about $10,000 borrowed $20,000. This was paid back within a duration of six months. In 1964, opening a simple unit with 40-seat in the midtown Manhattan, The Abraaj Group And The Acibadem Healthcare Investment A Case Study Help grew to fifteen systems chain through the nation and a net worth of about $12 Million.

By 1972, it was in fact a steakhouse with variation through the method food was cooked in front of customers particularly by the Japnense chefs and the design of the system was realistically detailed like the Japanese nation. Amongst fifteen systems of The Abraaj Group And The Acibadem Healthcare Investment A Case Study Analysis, nine of them were at company-owned areas and 5 were franchised.

Problem Statement:

Nevertheless, The Abraaj Group And The Acibadem Healthcare Investment A Case Study Analysis had actually been rather different and is hard to intimate, however the important things it did not have involved the high cost of the products which was due to using products from the House of Japan and the involvement of complete staff of native Japanese in the shop. Similarly, the service were time-consuming hence lack quick service reactions with a very long time of queuing.

Operations in the organizational success:

Dining space:

Typically, the regular restaurant needs 30 percent of the total space of the restaurant as your home back. While, The Abraaj Group And The Acibadem Healthcare Investment A Case Study Help contained just 22 percent of the overall unit space as the house back that includes office space, dressing spaces of workers, dry and refrigerated storage and locations of preparation. This was a substantial increase in the floor location proportion dedicated to dining space to be efficient.

Hibachi table arrangement:

The removal of traditional kitchen area need with the plan of hibachi design offered The Abraaj Group And The Acibadem Healthcare Investment A Case Study Help an uncommon mindful service quantity and kept the expense of labor at the gross sales of about 10 to 12 percent. This was dependent if the system was at complete volume.

Reduction in menu:

Through decrease in the menu to only 3 simple entrées of Middle America which included Shrimp, Chicken and Steak. There had actually been considerable storage of food and virtually no food waste. This had cut the expenses of food by 30 to 35 percent of the sales of food depending upon the meat price.

Historical Authenticity:

The decorative lights, artifacts, beams, ceilings and walls of The Abraaj Group And The Acibadem Healthcare Investment A Case Study Help were all from Japan. The material of structure was gathered from old houses which were taken apart in a cautious way and delivered in pieces to the U.S. where reassembling was done by among his dad's two crews of carpenters of Japan.

Site Selection:

Due to the lunch break service significance, one standard concept of The Abraaj Group And The Acibadem Healthcare Investment A Case Study Analysis was its selection of site i.e. high traffic. Lease was typically at 5 to 7 percent of sales for the location of about 5000-- 6000 square foot for the space of floor. Much of the systems of The Abraaj Group And The Acibadem Healthcare Investment A Case Study Help were found in business districts with a simple access to the areas of residency.

Advertising Policy:

Among the important consider the success of The Abraaj Group And The Acibadem Healthcare Investment A Case Study Analysis was its substantial financial investment in public relations and creative advertising. The investment of company of about 8 to 10 percent of its gross sales in order to be friendly to public. The Abraaj Group And The Acibadem Healthcare Investment A Case Study Help used totally different technique for advertisement. As they had visual items to offer. It used exceptional visuals in its ad. The complimentary copy was modern but frequently off-the-wall. This was on the basis of marketing research to be knowledgeable about their potential consumers.

Training:

The chefs of The Abraaj Group And The Acibadem Healthcare Investment A Case Study Help were an excellent key to its success as all the chefs were highly trained. All the chefs were accredited, native Japanese speakers, single and young significance that they had completed their formal apprenticeship of three-years. They were then offered with a course of three to 6 months in period in the English language about the good manners of American design and the The Abraaj Group And The Acibadem Healthcare Investment A Case Study Analysis cooking design which was generally showmanship in Japan.

Training chefs was an ongoing procedure in the United States. The chefs were not typically concerned with resignation of their job due to the factor which consisted of the possibility to rise in the The Abraaj Group And The Acibadem Healthcare Investment A Case Study Solution operation of America in contrast to the rigid hierarchy on the basis of education, age and class they might experience in Japan.Similarly, other element included the The Abraaj Group And The Acibadem Healthcare Investment A Case Study Analysis's paternal mindset which took forward all the employees.

As an outcome, personnel turnover in the United States was quite low, nevertheless, many ultimately gone back to Japan. For complete gratitude of success of The Abraaj Group And The Acibadem Healthcare Investment A Case Study Analysis, the uncommon combination of paternalism of Japan in the setting of America had actually valued.

Imitation:

The dining establishments of The Abraaj Group And The Acibadem Healthcare Investment A Case Study Solution adopted accurate and distinct approaches throughout the choice of sites and chefs training which helped the organization in minimizing the typical time of supper turnover and the special mix of paternalism of Japan in the setting of United States of America that made it tough for other organizations to intimate.

Winning Strategy:

Effective Training:

The Abraaj Group And The Acibadem Healthcare Investment A Case Study Solution invested greatly on the programs of training for the chefs:

• Training of formal apprenticeship for a duration of three years with accreditation in the cooking design of The Abraaj Group And The Acibadem Healthcare Investment A Case Study Analysis.
• Three to 6 months course as for the American good manners teaching and training in English language.
• Use of training program as a constant process to be followed.

Employee Satisfaction:

Satisfaction of employees as the community for assistance offered for each staff member:
• Complete satisfaction of staff members increases development chances of efficiencies of both workers and organization.
• Paternal attitude-- served as the key to the bonding on basis of culture with efficient management.
• Offering workers with good-looking salaries and rewards such as plans of benefit.
• Providing workers with intangible benefits like security of job and staff members' well-being.
• Pride of employees serves as the crucial consider the inspiration of workers.

Effective and Aggressive Marketing:

Investment of The Abraaj Group And The Acibadem Healthcare Investment A Case Study Solution at significant level in the maintenance of public relations and development of ad:

• Financial investment of about 8 to 10 percent in advertising from the gross sales.
• Organization lead in terms of its unusual method of advertising.
• Ad was remarkable, contemporary, off the wall visuals in the ad.
• The Abraaj Group And The Acibadem Healthcare Investment A Case Study Analysis substantially kept its policy word of mouth in a consistent manner.

Customer Satisfaction:

Research study of market to assess the possible clients and their expectancy:

• Quality of food drive the consumers' complete satisfaction the most i.e. usage of food of prime grade.
• The key motorists worked as the factors of customers' complete satisfaction was generally atmosphere and service.

Problem Analysis:

Franchise

• Investors of the business were not experienced in regard to grow the restaurant service.
• Absence of awareness about the culture of Japan and cooking style of The Abraaj Group And The Acibadem Healthcare Investment A Case Study Solution.
Investors lack control in regards to management of operations.

Expansion

• Funds-- hesitation to receive loans from organizations of finance such as banks.
• Organization dealt with insufficiency in the extra skilled staff.
Efficiency is considered good but is restricted with availability of only 2 carpenters.

Operation

• Providers of the company were lengthy as there were no options of quick service.
• The expense of advertisement was rather high and specific focus of company towards food.
• The services variation was limited to the main United States grocery store.
• The menu of the company lacks variety of food as the menu was restricted.

Improvements:

Expansion

• For the growth of business, there is a requirement to explore possible regions such as suburban area locations.
• Joint endeavors are thought about more liable in contrast to franchise such as with the chain of international hotel.
• The Abraaj Group And The Acibadem Healthcare Investment A Case Study Solution can substantially take funds from the organizations of finance as capital was not a matter of concern.
• Growth of service in the international market like market of South East Asia with anattention of middle to upper class division.

Advancement of brands with differing worth proposal like The Abraaj Group And The Acibadem Healthcare Investment A Case Study Help signature, The Abraaj Group And The Acibadem Healthcare Investment A Case Study Solution and The Abraaj Group And The Acibadem Healthcare Investment A Case Study Help Asian Express.

Cost

• Through the expansion of company in the residential area areas, there will be decrease in the site cost.
• Reducing of extra cost of advertisement.
• Use of local material in the development of building to offer it a shape of architecture of Japan.
• Usage of in your area available manpower for the work of woodworking.
• Purchase of decor material wholesale amount to get more affordable rates of the items.
Building of workshops in developing nation such as Indonesia or Thailand for production of design craft of Japan as brand-new business line.

Operation

• Present operations with fast services in order to cater the department of young people.
• The Abraaj Group And The Acibadem Healthcare Investment A Case Study Help can use up add-on company in order to offer traditional stuff of Japan in a dedicated dining establishment locations.
• Bring variation in the menu such as addition of sushi-on-the-go, udon, robatayaki.
• Intro of attractive plans for old people and females.
• Introduction of complimentary card of membership to provide plan of special deal to its faithful customers.
Structure of regional center for training particularly to train local staff.

Executive Summary	Swot Analysis	Vrio Analysis	Pestel Analysis
Porters Analysis	Recommendations