Atlantic Corp Abridged Case Study Analysis

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In 1959, Rocky, throughout his trip to the United States explored more chances in the United States of America as compared to Japan. After spending a period of 3 years, he had better analysis of the restaurant market of the United States.

Therefore, in 1963, Rocky opened his first unit to make an effort to use what he had actually discovered in the West Side with his initial savings of about $10,000 obtained $20,000. This was repaid within a duration of six months. In 1964, opening a humble unit with 40-seat in the midtown Manhattan, Atlantic Corp Abridged Case Study Help grew to fifteen units chain through the nation and a net worth of about $12 Million.

By 1972, it was really a steakhouse with variation through the way food was cooked in front of consumers especially by the Japnense chefs and the design of the system was reasonably detailed like the Japanese nation. Amongst fifteen units of Atlantic Corp Abridged Case Study Solution, 9 of them were at company-owned places and five were franchised.

Problem Statement:

Atlantic Corp Abridged Case Study Solution had been quite various and is hard to intimate, however the thing it did not have involved the high expense of the products which was due to the usage of products from the Home of Japan and the involvement of total personnel of native Japanese in the shop. The service were lengthy thus lack quick service responses with a long time of queuing.

Operations in the organizational success:

Dining space:

Generally, the regular restaurant needs 30 percent of the overall space of the dining establishment as the house back. While, Atlantic Corp Abridged Case Study Analysis included only 22 percent of the overall unit space as the house back that includes workplace, dressing spaces of employees, dry and cooled storage and areas of preparation. This was a substantial boost in the flooring location proportion dedicated to dining space to be productive.

Hibachi table arrangement:

The removal of standard kitchen area requirement with the arrangement of hibachi style gave Atlantic Corp Abridged Case Study Help an uncommon attentive service quantity and kept the cost of labor at the gross sales of about 10 to 12 percent. This was dependent if the unit was at complete volume.

Reduction in menu:

Through decrease in the menu to only three basic entrées of Middle America which included Shrimp, Chicken and Steak. There had been considerable storage of food and practically no food waste. This had cut the expenses of food by 30 to 35 percent of the sales of food depending upon the meat cost.

Historical Authenticity:

The decorative lights, artifacts, beams, ceilings and walls of Atlantic Corp Abridged Case Study Solution were all from Japan. The product of building was collected from old homes which were disassembled in a cautious manner and shipped in pieces to the U.S. where reassembling was done by one of his dad's 2 teams of carpenters of Japan.

Site Selection:

Due to the lunch break service value, one basic principle of Atlantic Corp Abridged Case Study Solution was its selection of website i.e. high traffic. Lease was usually at 5 to 7 percent of sales for the area of about 5000-- 6000 square foot for the area of flooring. A lot of the units of Atlantic Corp Abridged Case Study Solution were found in the business districts with an easy access to the locations of residency.

Advertising Policy:

One of the crucial aspect in the success of Atlantic Corp Abridged Case Study Help was its considerable financial investment in public relations and innovative advertising. The investment of organization of about 8 to 10 percent of its gross sales in order to be approachable to public. Atlantic Corp Abridged Case Study Analysis used totally different method for ad.

Training:

The chefs of Atlantic Corp Abridged Case Study Analysis were a fantastic key to its success as all the chefs were extremely trained. All the chefs were certified, native Japanese speakers, single and young meaning that they had finished their formal apprenticeship of three-years. They were then supplied with a course of 3 to 6 months in period in the English language about the good manners of American design and the Atlantic Corp Abridged Case Study Solution cooking design which was primarily showmanship in Japan.

The chefs were taken to the U.S. under the agreement of a trade treaty. Training chefs was a continued process in the United States. There was a taking a trip chef accountable for periodical assessment of each system and associated with the brand-new units opening. The chefs were not usually interested in resignation of their job due to the factor which included the possibility to increase in the Atlantic Corp Abridged Case Study Analysis operation of America in contrast to the stiff hierarchy on the basis of education, age and class they may experience in Japan.Similarly, other factor included the Atlantic Corp Abridged Case Study Help's paternal mindset which took forward all the employees.

As a result, personnel turnover in the United States was rather low, nevertheless, many ultimately returned to Japan. For full appreciation of success of Atlantic Corp Abridged Case Study Help, the unusual mix of paternalism of Japan in the setting of America had appreciated.

Imitation:

The dining establishments of Atlantic Corp Abridged Case Study Help adopted precise and well-defined techniques throughout the selection of sites and chefs training which assisted the organization in lowering the average time of supper turnover and the unique combination of paternalism of Japan in the setting of United States of America which made it challenging for other companies to intimate.

Winning Strategy:

Effective Training:

Atlantic Corp Abridged Case Study Solution invested heavily on the programs of training for the chefs:

• Training of formal apprenticeship for a duration of 3 years with certification in the cooking design of Atlantic Corp Abridged Case Study Solution.
• 3 to six months course as for the American manners mentor and training in English language.
• Usage of training program as a continuous procedure to be followed.

Employee Satisfaction:

Fulfillment of staff members as the environment for assistance offered for every staff member:
• Fulfillment of staff members increases growth opportunities of efficiencies of both employees and organization.
• Paternal attitude-- acted as the secret to the bonding on basis of culture with effective management.
• Offering workers with handsome earnings and incentives such as strategies of bonus offer.
• Supplying workers with intangible advantages like security of job and employees' well-being.
• Pride of workers functions as the essential consider the motivation of employees.

Effective and Aggressive Marketing:

Financial investment of Atlantic Corp Abridged Case Study Analysis at considerable level in the maintenance of public relations and advancement of ad:

• Investment of about 8 to 10 percent in advertising from the gross sales.
• Organization lead in terms of its unusual technique of marketing.
• Advertisement was exceptional, contemporary, off the wall visuals in the ad.
• Atlantic Corp Abridged Case Study Analysis considerably preserved its policy word of mouth in a constant way.

Customer Satisfaction:

Research study of market to evaluate the potential clients and their span:

• Quality of food drive the clients' satisfaction the most i.e. usage of food of prime grade.
• The crucial chauffeurs acted as the factors of consumers' satisfaction was primarily environment and service.

Problem Analysis:

Franchise

• Financiers of business were not experienced in regard to grow the dining establishment service.
• Lack of awareness about the culture of Japan and cooking design of Atlantic Corp Abridged Case Study Solution.
Financiers lack control in terms of management of operations.

Expansion

• Funds-- aversion to get loans from institutions of financing such as banks.
• Company dealt with inadequacy in the extra trained staff.
Performance is thought about great however is limited with availability of just two carpenters.

Operation

• Services of the company were lengthy as there were no alternatives of quick service.
• The cost of ad was rather high and particular focus of company towards food.
• The services variation was limited to the main United States grocery store.
• The menu of the organization lacks variety of food as the menu was limited.

Improvements:

Expansion

• For the growth of service, there is a requirement to explore prospective regions such as residential area areas.
• Joint endeavors are considered more accountable in contrast to franchise such as with the chain of international hotel.
• Atlantic Corp Abridged Case Study Solution can substantially take funds from the institutions of financing as capital was not a matter of concern.
• Expansion of company in the international market like market of South East Asia with anattention of middle to upper class division.

Development of brand names with differing worth proposal like Atlantic Corp Abridged Case Study Help signature, Atlantic Corp Abridged Case Study Analysis and Atlantic Corp Abridged Case Study Analysis Asian Express.

Cost

• Through the expansion of organisation in the suburb areas, there will be reduction in the website cost.
• Reducing of extra expense of advertisement.
• Usage of regional product in the development of constructing to offer it a shape of architecture of Japan.
• Usage of in your area offered manpower for the work of carpentry.
• Purchase of decoration material wholesale amount to get more reduced rates of the items.
Structure of workshops in developing nation such as Indonesia or Thailand for production of design craft of Japan as new organisation line.

Operation

• Present operations with fast services in order to cater the division of youths.
• Atlantic Corp Abridged Case Study Help can use up add-on organisation in order to sell conventional things of Japan in a devoted dining establishment areas.
• Bring variation in the menu such as addition of sushi-on-the-go, udon, robatayaki.
• Intro of attractive plans for old people and women.
• Introduction of complimentary card of membership to offer bundle of special deal to its loyal customers.
Structure of local center for training particularly to train regional personnel.

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