Two Women Three Men On A Raft Hbr Classic Case Study Solution

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Two Women Three Men On A Raft Hbr Classic Case Analysis

The foundation of Two Women Three Men On A Raft Hbr Classic Case Study Analysis remained in the year 1935, the time when Yunosuke Aoki-- dad of Rocky (the present youthful president of Two Women Three Men On A Raft Hbr Classic Case Study Analysis) opened his very first dining establishment chain in the Japan. It was named so when a small sized flower red in color grew near the dining establishment's front door. In 1959, Rocky, during his trip to the United States explored more opportunities in the United States of America as compared to Japan. Though, after spending a period of 3 years, he had much better analysis of the dining establishment market of the United States. In 1958, he was worried about the expense rising and increasing competition.

Therefore, in 1963, Rocky opened his very first system to make an effort to use what he had actually found out in the West Side with his preliminary cost savings of about $10,000 obtained $20,000. This was paid back within a period of six months. In 1964, opening a simple system with 40-seat in the midtown Manhattan, Two Women Three Men On A Raft Hbr Classic Case Study Help grew to fifteen units chain through the country and a net worth of about $12 Million.

By 1972, it was actually a steakhouse with variation through the way food was cooked in front of clients especially by the Japnense chefs and the design of the unit was realistically detailed like the Japanese country. Amongst fifteen systems of Two Women Three Men On A Raft Hbr Classic Case Study Solution, 9 of them were at company-owned locations and five were franchised.

Problem Statement:

However, Two Women Three Men On A Raft Hbr Classic Case Study Help had actually been quite different and is challenging to intimate, however the important things it lacked involved the high cost of the items which was because of making use of products from the House of Japan and the participation of complete staff of native Japanese in the store. Likewise, the service were lengthy hence lack fast service reactions with a very long time of queuing.

Operations in the organizational success:

Dining space:

Typically, the regular dining establishment needs 30 percent of the overall area of the dining establishment as your home back. While, Two Women Three Men On A Raft Hbr Classic Case Study Help included only 22 percent of the overall system space as the house back which includes office, dressing rooms of employees, dry and cooled storage and areas of preparation. This was a substantial increase in the floor area proportion devoted to dining area to be efficient.

Hibachi table arrangement:

The elimination of conventional kitchen need with the arrangement of hibachi design offered Two Women Three Men On A Raft Hbr Classic Case Study Solution an uncommon mindful service amount and kept the expense of labor at the gross sales of about 10 to 12 percent. This was dependent if the system was at full volume.

Reduction in menu:

Through reduction in the menu to only three basic entrées of Middle America that included Shrimp, Chicken and Steak. There had actually been substantial storage of food and practically no food waste. This had cut the expenses of food by 30 to 35 percent of the sales of food depending upon the meat cost.

Historical Authenticity:

The ornamental lights, artifacts, beams, ceilings and walls of Two Women Three Men On A Raft Hbr Classic Case Study Analysis were all from Japan. The product of structure was gathered from old houses which were taken apart in a careful way and delivered in pieces to the U.S. where reassembling was done by one of his dad's two teams of carpenters of Japan.

Site Selection:

Due to the lunchtime organisation significance, one basic principle of Two Women Three Men On A Raft Hbr Classic Case Study Analysis was its choice of site i.e. high traffic. Rent was normally at 5 to 7 percent of sales for the area of about 5000-- 6000 square foot for the area of flooring. A number of the units of Two Women Three Men On A Raft Hbr Classic Case Study Analysis were located in the business districts with an easy access to the areas of residency.

Advertising Policy:

One of the important factor in the success of Two Women Three Men On A Raft Hbr Classic Case Study Solution was its considerable financial investment in public relations and imaginative advertising. The investment of organization of about 8 to 10 percent of its gross sales in order to be approachable to public. Two Women Three Men On A Raft Hbr Classic Case Study Analysis utilized completely various approach for advertisement. As they had visual items to sell. It utilized impressive visuals in its advertisement. The complimentary copy was modern but often off-the-wall. This was on the basis of market research to be familiar with their possible clients.

Training:

The chefs of Two Women Three Men On A Raft Hbr Classic Case Study Help were a great crucial to its success as all the chefs were highly trained. All the chefs were licensed, native Japanese speakers, single and young significance that they had finished their official apprenticeship of three-years. They were then supplied with a course of three to six months in duration in the English language about the manners of American style and the Two Women Three Men On A Raft Hbr Classic Case Study Analysis cooking design which was primarily showmanship in Japan.

Training chefs was a continued procedure in the United States. The chefs were not typically worried with resignation of their task due to the reason which included the possibility to rise in the Two Women Three Men On A Raft Hbr Classic Case Study Help operation of America in contrast to the stiff hierarchy on the basis of education, age and class they might experience in Japan.Similarly, other aspect consisted of the Two Women Three Men On A Raft Hbr Classic Case Study Help's paternal mindset which took forward all the workers.

As a result, personnel turnover in the United States was quite low, however, numerous eventually returned to Japan. For full gratitude of success of Two Women Three Men On A Raft Hbr Classic Case Study Analysis, the unusual combination of paternalism of Japan in the setting of America had appreciated.

Imitation:

The restaurants of Two Women Three Men On A Raft Hbr Classic Case Study Help adopted precise and well-defined approaches during the selection of websites and chefs training which assisted the company in lowering the average time of dinner turnover and the unique combination of paternalism of Japan in the setting of United States of America which made it tough for other organizations to intimate.

Winning Strategy:

Effective Training:

Two Women Three Men On A Raft Hbr Classic Case Study Help invested heavily on the programs of training for the chefs:

• Training of official apprenticeship for a period of three years with accreditation in the cooking style of Two Women Three Men On A Raft Hbr Classic Case Study Analysis.
• Three to six months course as for the American good manners mentor and training in English language.
• Usage of training program as a continuous process to be followed.

Employee Satisfaction:

Complete satisfaction of workers as the environment for assistance offered for every single staff member:
• Complete satisfaction of staff members increases development possibilities of performances of both workers and company.
• Paternal attitude-- served as the secret to the bonding on basis of culture with reliable management.
• Offering employees with good-looking earnings and incentives such as plans of perk.
• Offering workers with intangible benefits like security of job and workers' wellness.
• Pride of staff members functions as the key consider the motivation of workers.

Effective and Aggressive Marketing:

Financial investment of Two Women Three Men On A Raft Hbr Classic Case Study Analysis at considerable level in the maintenance of public relations and advancement of ad:

• Financial investment of about 8 to 10 percent in advertising from the gross sales.
• Company lead in regards to its unusual method of marketing.
• Ad was exceptional, modern, off the wall visuals in the advertisement.
• Two Women Three Men On A Raft Hbr Classic Case Study Help substantially maintained its policy word of mouth in a consistent manner.

Customer Satisfaction:

Research study of market to examine the prospective customers and their span:

• Quality of food drive the consumers' complete satisfaction the most i.e. usage of food of prime grade.
• The key motorists acted as the factors of customers' satisfaction was primarily atmosphere and service.

Problem Analysis:

Franchise

• Financiers of the business were not experienced in regard to grow the dining establishment company.
• Absence of awareness about the culture of Japan and cooking style of Two Women Three Men On A Raft Hbr Classic Case Study Solution.
Financiers do not have control in regards to management of operations.

Expansion

• Funds-- hesitation to get loans from organizations of financing such as banks.
• Organization dealt with inadequacy in the additional qualified staff.
Productivity is considered good but is limited with schedule of only two carpenters.

Operation

• Providers of the company were time-consuming as there were no options of quick service.
• The expense of ad was rather high and specific focus of company towards food.
• The services variation was restricted to the primary United States food market.
• The menu of the organization does not have variety of food as the menu was restricted.

Improvements:

Expansion

• For the growth of company, there is a requirement to check out potential regions such as suburb locations.
• Joint ventures are considered more accountable in contrast to franchise such as with the chain of international hotel.
• Two Women Three Men On A Raft Hbr Classic Case Study Help can significantly take funds from the organizations of finance as cash flows was not a matter of concern.
• Expansion of company in the global market like market of South East Asia with anattention of middle to upper class division.

Development of brand names with differing worth proposal like Two Women Three Men On A Raft Hbr Classic Case Study Help signature, Two Women Three Men On A Raft Hbr Classic Case Study Analysis and Two Women Three Men On A Raft Hbr Classic Case Study Solution Asian Express.

Cost

• Through the expansion of service in the suburb areas, there will be decrease in the website expense.
• Cutting down of extra cost of advertisement.
• Usage of local material in the development of constructing to offer it a shape of architecture of Japan.
• Use of in your area available workforce for the work of carpentry.
• Purchase of design material in bulk amount to get more reduced rates of the items.
Building of workshops in third world countries such as Indonesia or Thailand for production of design craft of Japan as new service line.

Operation

• Introduce operations with fast services in order to cater the department of youths.
• Two Women Three Men On A Raft Hbr Classic Case Study Solution can take up add-on service in order to sell standard things of Japan in a committed restaurant locations.
• Bring variation in the menu such as addition of sushi-on-the-go, udon, robatayaki.
• Introduction of attractive plans for old people and women.
• Introduction of complimentary card of membership to offer bundle of special deal to its faithful clients.
Structure of local center for training especially to train local personnel.




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