Domotec B 2000 2005 Case Study Analysis

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Domotec B 2000 2005 Case Analysis

In 1959, Rocky, throughout his trip to the United States checked out more opportunities in the United States of America as compared to Japan. After spending a duration of 3 years, he had better analysis of the restaurant market of the United States.

For that reason, in 1963, Rocky opened his very first unit to make an effort to apply what he had actually discovered in the West Side with his initial savings of about $10,000 obtained $20,000. This was repaid within a period of 6 months. In 1964, opening a simple unit with 40-seat in the midtown Manhattan, Domotec B 2000 2005 Case Study Help grew to fifteen units chain through the country and a net worth of about $12 Million.

By 1972, it was in fact a steakhouse with variation through the method food was prepared in front of clients especially by the Japnense chefs and the decoration of the system was realistically detailed like the Japanese country. Among fifteen units of Domotec B 2000 2005 Case Study Solution, 9 of them were at company-owned areas and five were franchised.

Problem Statement:

However, Domotec B 2000 2005 Case Study Analysis had actually been quite various and is challenging to intimate, but the thing it did not have involved the high expense of the products which was because of making use of products from the House of Japan and the involvement of total staff of native Japanese in the shop. Likewise, the service were time-consuming therefore lack fast service reactions with a very long time of queuing.

Operations in the organizational success:

Dining space:

Normally, the typical dining establishment needs 30 percent of the overall space of the dining establishment as the house back. While, Domotec B 2000 2005 Case Study Analysis contained just 22 percent of the overall unit area as your house back which includes office, dressing spaces of employees, dry and cooled storage and locations of preparation. This was a significant boost in the flooring location percentage devoted to dining area to be efficient.

Hibachi table arrangement:

The removal of standard kitchen need with the arrangement of hibachi design gave Domotec B 2000 2005 Case Study Help an uncommon mindful service quantity and kept the cost of labor at the gross sales of about 10 to 12 percent. This was dependent if the unit was at full volume.

Reduction in menu:

Through reduction in the menu to only 3 basic entrées of Middle America which included Shrimp, Chicken and Steak. There had been considerable storage of food and practically no food waste. This had actually cut the expenses of food by 30 to 35 percent of the sales of food depending upon the meat price.

Historical Authenticity:

The decorative lights, artifacts, beams, ceilings and walls of Domotec B 2000 2005 Case Study Analysis were all from Japan. The material of building was collected from old houses which were taken apart in a careful way and delivered in pieces to the U.S. where reassembling was done by one of his dad's two teams of carpenters of Japan.

Site Selection:

Due to the lunchtime business significance, one fundamental principle of Domotec B 2000 2005 Case Study Help was its choice of website i.e. high traffic. Rent was generally at 5 to 7 percent of sales for the location of about 5000-- 6000 square foot for the area of floor. A number of the systems of Domotec B 2000 2005 Case Study Analysis were found in business districts with an easy access to the areas of residency.

Advertising Policy:

One of the crucial factor in the success of Domotec B 2000 2005 Case Study Help was its substantial investment in public relations and imaginative advertising. The financial investment of company of about 8 to 10 percent of its gross sales in order to be friendly to public. Domotec B 2000 2005 Case Study Analysis used totally different method for advertisement.


The chefs of Domotec B 2000 2005 Case Study Solution were an excellent crucial to its success as all the chefs were extremely trained. All the chefs were certified, native Japanese speakers, single and young significance that they had actually finished their formal apprenticeship of three-years. They were then supplied with a course of 3 to 6 months in duration in the English language about the manners of American design and the Domotec B 2000 2005 Case Study Analysis cooking design which was primarily showmanship in Japan.

The chefs were required to the U.S. under the agreement of a trade treaty. Training chefs was a continued process in the United States. There was a travelling chef accountable for periodical inspection of each unit and involved in the brand-new units opening. The chefs were not normally interested in resignation of their job due to the reason which included the possibility to increase in the Domotec B 2000 2005 Case Study Help operation of America in contrast to the rigid hierarchy on the basis of education, age and class they may experience in Japan.Similarly, other element included the Domotec B 2000 2005 Case Study Help's paternal mindset which took forward all the staff members.

As an outcome, workers turnover in the United States was quite low, nevertheless, many ultimately gone back to Japan. For full gratitude of success of Domotec B 2000 2005 Case Study Help, the uncommon combination of paternalism of Japan in the setting of America had appreciated.


The dining establishments of Domotec B 2000 2005 Case Study Analysis embraced precise and well-defined techniques during the choice of websites and chefs training which helped the company in minimizing the typical time of supper turnover and the special combination of paternalism of Japan in the setting of United States of America that made it challenging for other companies to intimate.

Winning Strategy:

Effective Training:

Domotec B 2000 2005 Case Study Help invested greatly on the programs of training for the chefs:

• Training of official apprenticeship for a period of three years with accreditation in the cooking style of Domotec B 2000 2005 Case Study Solution.
• Three to six months course as for the American manners mentor and training in English language.
• Usage of training program as a constant process to be followed.

Employee Satisfaction:

Complete satisfaction of employees as the environment for assistance available for every single employee:
• Complete satisfaction of workers increases growth opportunities of efficiencies of both staff members and organization.
• Paternal mindset-- worked as the key to the bonding on basis of culture with reliable management.
• Providing employees with good-looking incomes and rewards such as strategies of perk.
• Providing employees with intangible advantages like security of task and employees' well-being.
• Pride of employees acts as the key consider the inspiration of workers.

Effective and Aggressive Marketing:

Financial investment of Domotec B 2000 2005 Case Study Analysis at substantial level in the upkeep of public relations and development of advertisement:

• Investment of about 8 to 10 percent in advertising from the gross sales.
• Company lead in terms of its unusual technique of marketing.
• Ad was extraordinary, contemporary, off the wall visuals in the advertisement.
• Domotec B 2000 2005 Case Study Analysis substantially preserved its policy word of mouth in a consistent way.

Customer Satisfaction:

Research of market to evaluate the prospective clients and their span:

• Quality of food drive the consumers' satisfaction the most i.e. usage of food of prime grade.
• The essential motorists functioned as the factors of clients' complete satisfaction was primarily atmosphere and service.

Problem Analysis:


• Investors of business were not experienced in regard to grow the dining establishment business.
• Lack of awareness about the culture of Japan and cooking style of Domotec B 2000 2005 Case Study Analysis.
Investors lack control in regards to management of operations.


• Funds-- objection to receive loans from organizations of financing such as banks.
• Company dealt with insufficiency in the extra experienced staff.
Performance is considered excellent but is restricted with schedule of only 2 carpenters.


• Solutions of the company were time-consuming as there were no choices of quick service.
• The cost of advertisement was quite high and specific focus of organization towards food.
• The services variation was limited to the main United States food market.
• The menu of the company does not have range of food as the menu was restricted.



• For the expansion of business, there is a requirement to explore potential areas such as residential area areas.
• Joint endeavors are thought about more responsible in contrast to franchise such as with the chain of global hotel.
• Domotec B 2000 2005 Case Study Help can substantially take funds from the organizations of financing as cash flows was not a matter of issue.
• Expansion of business in the international market like market of South East Asia with anattention of middle to upper class division.

Advancement of brand names with varying value proposition like Domotec B 2000 2005 Case Study Solution signature, Domotec B 2000 2005 Case Study Analysis and Domotec B 2000 2005 Case Study Solution Oriental Express.


• Through the expansion of organisation in the suburban area areas, there will be reduction in the site expense.
• Reducing of additional cost of ad.
• Use of local product in the advancement of developing to give it a shape of architecture of Japan.
• Use of locally readily available workforce for the work of woodworking.
• Purchase of decor product wholesale amount to get more affordable rates of the items.
Building of workshops in developing nation such as Indonesia or Thailand for production of decor craft of Japan as brand-new company line.


• Present operations with quick services in order to cater the division of youths.
• Domotec B 2000 2005 Case Study Solution can take up add-on service in order to sell traditional things of Japan in a committed restaurant areas.
• Bring variation in the menu such as addition of sushi-on-the-go, udon, robatayaki.
• Intro of attractive plans for old individuals and women.
• Introduction of complimentary card of membership to provide bundle of special deal to its loyal customers.
Structure of local center for training especially to train regional staff.

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