“Keeping The Faith” Competitive Positioning Of A Not For Profit Youth Camp Case Study Analysis

Home >> Chicago Booth >> “Keeping The Faith” Competitive Positioning Of A Not For Profit Youth Camp

“Keeping The Faith” Competitive Positioning Of A Not For Profit Youth Camp Case Help

In 1959, Rocky, during his tour to the United States explored more opportunities in the United States of America as compared to Japan. After spending a duration of three years, he had much better analysis of the restaurant market of the United States.

In 1963, Rocky opened his first system to make an effort to use what he had learned in the West Side with his preliminary savings of about $10,000 borrowed $20,000. This was paid back within a duration of 6 months. In 1964, opening a simple system with 40-seat in the midtown Manhattan, “Keeping The Faith” Competitive Positioning Of A Not For Profit Youth Camp Case Study Solution grew to fifteen units chain through the country and a net worth of about $12 Million.

By 1972, it was in fact a steakhouse with variation through the method food was cooked in front of clients especially by the Japnense chefs and the design of the unit was reasonably detailed like the Japanese nation. Amongst fifteen systems of “Keeping The Faith” Competitive Positioning Of A Not For Profit Youth Camp Case Study Help, 9 of them were at company-owned areas and 5 were franchised.

Problem Statement:

“Keeping The Faith” Competitive Positioning Of A Not For Profit Youth Camp Case Study Help had actually been quite various and is tough to intimate, but the thing it did not have involved the high cost of the products which was due to the usage of materials from the Home of Japan and the involvement of complete personnel of native Japanese in the store. The service were time-consuming therefore do not have fast service responses with a long time of queuing.

Operations in the organizational success:

Dining space:

Generally, the normal restaurant needs 30 percent of the overall space of the dining establishment as the house back. While, “Keeping The Faith” Competitive Positioning Of A Not For Profit Youth Camp Case Study Solution consisted of only 22 percent of the total system area as the house back that includes workplace, dressing spaces of employees, dry and cooled storage and areas of preparation. This was a substantial increase in the floor area percentage committed to dining area to be productive.

Hibachi table arrangement:

The removal of traditional kitchen requirement with the arrangement of hibachi style gave “Keeping The Faith” Competitive Positioning Of A Not For Profit Youth Camp Case Study Solution an unusual attentive service quantity and kept the expense of labor at the gross sales of about 10 to 12 percent. This relied if the unit was at full volume.

Reduction in menu:

Through reduction in the menu to just 3 simple entrées of Middle America which included Shrimp, Chicken and Steak. There had actually been substantial storage of food and practically no food waste. This had actually cut the costs of food by 30 to 35 percent of the sales of food depending upon the meat price.

Historical Authenticity:

The ornamental lights, artifacts, beams, ceilings and walls of “Keeping The Faith” Competitive Positioning Of A Not For Profit Youth Camp Case Study Help were all from Japan. The material of building was gathered from old houses which were taken apart in a cautious manner and delivered in pieces to the U.S. where reassembling was done by one of his daddy's two crews of carpenters of Japan.

Site Selection:

Due to the lunchtime business importance, one standard concept of “Keeping The Faith” Competitive Positioning Of A Not For Profit Youth Camp Case Study Solution was its choice of site i.e. high traffic. Lease was typically at 5 to 7 percent of sales for the area of about 5000-- 6000 square foot for the space of floor. Much of the units of “Keeping The Faith” Competitive Positioning Of A Not For Profit Youth Camp Case Study Help were found in the business districts with a simple access to the areas of residency.

Advertising Policy:

One of the important consider the success of “Keeping The Faith” Competitive Positioning Of A Not For Profit Youth Camp Case Study Analysis was its substantial financial investment in public relations and imaginative marketing. The investment of company of about 8 to 10 percent of its gross sales in order to be approachable to public. “Keeping The Faith” Competitive Positioning Of A Not For Profit Youth Camp Case Study Analysis used totally different technique for ad. As they had visual items to offer. It utilized impressive visuals in its advertisement. The complimentary copy was contemporary however typically off-the-wall. This was on the basis of marketing research to be aware of their potential clients.

Training:

The chefs of “Keeping The Faith” Competitive Positioning Of A Not For Profit Youth Camp Case Study Help were a terrific key to its success as all the chefs were highly trained. All the chefs were licensed, native Japanese speakers, single and young significance that they had actually completed their official apprenticeship of three-years. They were then offered with a course of three to 6 months in period in the English language about the good manners of American design and the “Keeping The Faith” Competitive Positioning Of A Not For Profit Youth Camp Case Study Help cooking style which was mainly showmanship in Japan.

Training chefs was a continued procedure in the United States. The chefs were not normally concerned with resignation of their job due to the reason which consisted of the possibility to increase in the “Keeping The Faith” Competitive Positioning Of A Not For Profit Youth Camp Case Study Analysis operation of America in contrast to the rigid hierarchy on the basis of education, age and class they might experience in Japan.Similarly, other factor included the “Keeping The Faith” Competitive Positioning Of A Not For Profit Youth Camp Case Study Help's paternal mindset which took forward all the staff members.

As a result, workers turnover in the United States was rather low, nevertheless, many eventually gone back to Japan. For that reason, for full gratitude of success of “Keeping The Faith” Competitive Positioning Of A Not For Profit Youth Camp Case Study Analysis, the uncommon combination of paternalism of Japan in the setting of America had actually valued.

Imitation:

The restaurants of “Keeping The Faith” Competitive Positioning Of A Not For Profit Youth Camp Case Study Help embraced precise and distinct techniques during the selection of websites and chefs training which assisted the organization in minimizing the typical time of dinner turnover and the special mix of paternalism of Japan in the setting of United States of America that made it tough for other organizations to intimate.

Winning Strategy:

Effective Training:

“Keeping The Faith” Competitive Positioning Of A Not For Profit Youth Camp Case Study Help invested greatly on the programs of training for the chefs:

• Training of official apprenticeship for a duration of 3 years with certification in the cooking design of “Keeping The Faith” Competitive Positioning Of A Not For Profit Youth Camp Case Study Solution.
• 3 to six months course as for the American manners teaching and training in English language.
• Usage of training program as a constant process to be followed.

Employee Satisfaction:

Fulfillment of employees as the ecosystem for support available for each employee:
• Complete satisfaction of staff members increases development possibilities of efficiencies of both employees and organization.
• Paternal mindset-- functioned as the secret to the bonding on basis of culture with efficient management.
• Providing staff members with good-looking salaries and incentives such as plans of bonus.
• Providing staff members with intangible benefits like security of task and workers' wellness.
• Pride of employees works as the key consider the motivation of staff members.

Effective and Aggressive Marketing:

Investment of “Keeping The Faith” Competitive Positioning Of A Not For Profit Youth Camp Case Study Help at significant level in the upkeep of public relations and development of ad:

• Investment of about 8 to 10 percent in advertising from the gross sales.
• Organization lead in terms of its uncommon method of advertising.
• Advertisement was remarkable, contemporary, off the wall visuals in the ad.
• “Keeping The Faith” Competitive Positioning Of A Not For Profit Youth Camp Case Study Analysis significantly preserved its policy word of mouth in a consistent way.

Customer Satisfaction:

Research of market to examine the possible clients and their expectancy:

• Quality of food drive the customers' satisfaction the most i.e. usage of food of prime grade.
• The crucial chauffeurs acted as the factors of customers' fulfillment was mainly atmosphere and service.

Problem Analysis:

Franchise

• Investors of business were not experienced in regard to grow the dining establishment company.
• Lack of awareness about the culture of Japan and cooking style of “Keeping The Faith” Competitive Positioning Of A Not For Profit Youth Camp Case Study Solution.
Investors do not have control in regards to management of operations.

Expansion

• Funds-- unwillingness to receive loans from institutions of finance such as banks.
• Company faced insufficiency in the extra experienced personnel.
Performance is considered excellent but is restricted with availability of just two carpenters.

Operation

• Providers of the company were lengthy as there were no choices of quick service.
• The expense of advertisement was rather high and particular focus of company towards food.
• The services variation was limited to the primary United States food market.
• The menu of the organization does not have range of food as the menu was restricted.

Improvements:

Expansion

• For the expansion of service, there is a requirement to check out possible regions such as residential area areas.
• Joint endeavors are thought about more accountable in contrast to franchise such as with the chain of international hotel.
• “Keeping The Faith” Competitive Positioning Of A Not For Profit Youth Camp Case Study Solution can significantly take funds from the institutions of finance as capital was not a matter of issue.
• Expansion of company in the worldwide market like market of South East Asia with anattention of middle to upper class department.

Development of brand names with varying worth proposal like “Keeping The Faith” Competitive Positioning Of A Not For Profit Youth Camp Case Study Solution signature, “Keeping The Faith” Competitive Positioning Of A Not For Profit Youth Camp Case Study Help and “Keeping The Faith” Competitive Positioning Of A Not For Profit Youth Camp Case Study Solution Asian Express.

Cost

• Through the growth of service in the suburb areas, there will be decrease in the site expense.
• Reducing of extra expense of ad.
• Usage of local product in the development of developing to offer it a shape of architecture of Japan.
• Usage of in your area available workforce for the work of carpentry.
• Purchase of decoration product wholesale amount to get more affordable rates of the items.
Structure of workshops in third world countries such as Indonesia or Thailand for production of decor craft of Japan as new organisation line.

Operation

• Present operations with fast services in order to cater the division of youths.
• “Keeping The Faith” Competitive Positioning Of A Not For Profit Youth Camp Case Study Analysis can take up add-on company in order to sell standard stuff of Japan in a committed restaurant locations.
• Bring variation in the menu such as addition of sushi-on-the-go, udon, robatayaki.
• Intro of attractive plans for old people and females.
• Introduction of complimentary card of subscription to use plan of special offer to its faithful consumers.
Structure of local center for training especially to train regional staff.




Executive Summary Swot Analysis Vrio Analysis Pestel Analysis
Porters Analysis Recommendations