The Muthoot Touch Adding Glitter to The Indian Gold Loan Industry
Porters Five Forces Analysis
“I have been following The Muthoot Touch since its inception and have always been impressed with the firm’s innovation, quality, and execution. The Muthoot Touch is an outstanding success story. In fact, the firm has emerged as a top contender in the Indian gold loan industry in just a few years of operation. In 2016, The Muthoot Touch recorded a turnover of INR 730 million. That same year, the firm launched its loan portal, www.muthootonline.com, which has
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Ever since Muthoot Finance emerged from the ashes of a fraudulent past, it has added sparkle to the gold loan industry in India. In 2009, Muthoot’s founder, Kishore Tiwari, came up with a creative idea for a lending product: ‘Paisa Sach bohut mitha’ – ‘Pay at once, get the loan’. The company started operating from one bank branch with a loan volume of Rs 15 lakh, which grew to a million in
PESTEL Analysis
The muthoot touch, a small lender in southern india, has captured the hearts of millions of customers through their easy and convenient gold loan schemes. The touch has been the biggest lender in the muthoot group, which is a conglomerate consisting of several banking and non-banking financial services companies in india. The group’s portfolio includes muthoot finance, muthoot group, and muthoot mega finance. The muthoot group is a diverse conglomerate with subsidiaries in the banking,
VRIO Analysis
The Muthoot Family, a well-known financial group in India, has been making waves in the country’s growing gold loan industry. Known for their reputation as ‘the family’, the Muthoot group has been credited with introducing an innovative concept in the gold loan business with their ‘Family Gold Loan’ model, where customers can now avail their gold loans from anywhere in India with the family members being on the same call number. The model ensures easy and hassle-free gold loan transactions, where customers can use the same number for all
Marketing Plan
The muthoot touch has always been an industry player, not just for loans but for making people happy with their customers’ needs. Our team has always been at the forefront of the loan business, setting a unique path in every sector. As an entity that strives to help people, we’ve had great successes in making loan products and services to offer to people who had no access to them before. The Muthoot touch is a brand that has an unparalleled track record of loan products that were successful in a highly competitive environment.
Financial Analysis
The Muthoot Finance, the flagship subsidiary of the Muthoot group, is one of India’s fastest growing and largest non-banking financial companies. Founded in the year 2000, the company is a $73 million enterprise and offers the full gamut of services in the industry, including Gold Loans, Auto & Commercial Financing, Microfinance, BPO, IT services, and even Real Estate. Most notably, Muthoot Finance has become the most profitable bank
Problem Statement of the Case Study
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