WestJet Building a High Engagement Culture
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WestJet is an international airline headquartered in Calgary, Canada, and listed on the Toronto Stock Exchange. The company operates scheduled airline and charter services, as well as cargo and ground handling services. WestJet was founded in 1997, with its core business being regional and direct services, operating its first long-haul flight in 2002. WestJet’s customer service culture has been praised for its commitment to high levels of engagement and customer satisfaction. Going Here This has been
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I am a professional writer with many years of experience and expertise in business writing. As a senior communications executive at WestJet Airlines Ltd., I have been involved with establishing an engaging work environment that fosters high employee satisfaction and engagement. In my previous role at Delta Air Lines, I was responsible for creating a company culture that valued and supported employee involvement. In WestJet’s case, we have been able to achieve this goal by implementing an organization-wide, work-life integration program, employee recognition program, and social event series.
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In 2009, the WestJet Group made a fundamental shift in its business model. It shifted its focus from being primarily a low-cost carrier, to a full-service airline, emphasizing service and customer experience above cost savings. At the time, it was a big risk, especially for a company like WestJet that prided itself on being a low-cost airline. However, by embracing the culture of service, WestJet successfully transformed itself into a high-engagement culture. A culture of service was not
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WestJet, a low-cost airline company in Canada, has been gaining in popularity for its low fares, good service, and eco-friendly practices. As a business, the company’s values, mission, and culture need to resonate with its customers. With the new CEO, Mark Darwin, steering the company, it is essential to develop an environment where employees are engaged, passionate, and committed. I joined WestJet in 2018 to observe their HR team’s engagement strategy for employees
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In 2012, I interviewed an employee of WestJet in Calgary. The employee shared that WestJet, with over 600 employees, is one of the biggest budget airlines globally. They have around 45 planes and are the second largest Canadian airline after Air Canada. In this interview, the employee spoke about the company’s challenges, how they solved them, and their plans to create an engaging culture that inspires and motivates their employees. WestJet is a highly competitive company.
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At WestJet, employee engagement is a top priority. We believe that if we are successful at building an engaging culture, we can achieve the same level of success for our customers. This means that we want our employees to be proud of the work they do and proud of being part of the WestJet team. We see engagement in action on our social media channels, where we encourage our employees to share the good things that happen every day at WestJet. We encourage regular feedback to improve our service and encourage everyone to be an active participant